Care24, Mumbais fastest growing home healthcare service provider, on May 4 announced the launch of its Mother and Infant care segment to address severe cases in infants and poor knowledge in new parents regarding post-partum childcare.
Besides physiotherapy, nursing and attendants, Care24 will now be facilitating services and consulting in this new segment as well.
Based on the recent survey, Care24 saw scope for intervention in this segment due to increase in the number nuclear families, absence of elders for guidance and late pregnancy complications. Additionally, about 15% of new mothers suffer from post-partum mood disorders (PPMDs), including post-partum depression (PPD).
Care24 plans to enable services, such as pregnancy and infant care, periodic monitoring of mother and child, etc. The services also include sleep management counselling and post-partum depression counselling to make dealing with such issues easier. Professional counselling helps prevent such situations by providing post-delivery care and assistance to ensure good health for both the mother and child.
Care24 will provide three specialised packages for the antenatal (pre-pregnancy), prenatal (during pregnancy) and postnatal (post-pregnancy) stages for one month, six months and one year. The families can choose between different durations ranging from 4 to 24 hours, depending on the requirement of the household. The packages also include bathing and massage for the baby.