MedSmart provides relevant actionable analytic insights and alerts to clinics and hospital stakeholders, says Jyoti Sahai, Co-Founder, Kavaii Business Analytics India Pvt Ltd, in a conversation with Elets News Network (ENN)
Give us a brief about the solutions offered by you. How do they contribute towards better healthcare delivery?
Kavaiis MedSmart suite of products offers hospitals and clinics an integrated Hospital Information System (HIS), Electronic Medical Records (EMR), Electronic Health Records (EHR) and Healthcare Business Intelligence (BI) as an easy-to-deploy and cost-effective solution. It is similar to cloud-based HIS solutions marketed in the US, but designed to be cost-effective for the Indian market. MedSmart offers the care providers hospitals and clinics a platform to capture all data produced from customer encounters and at the same time through its web portal offering the patients the accessibility to their health records from all points of capture at a single place.
MedSmart also provides seamless interface with other operational systems, such as accounting, laboratory management, pharmacy, inventory management, human resource and marketing. It analyses the financial, operational and clinical data, and provides relevant actionable analytic insights and alerts to the various hospital stakeholders.
It has inbuilt KPIs that are relevant to hospitals and clinics. The deployment is available on both local and cloud servers. The solution is flexible to be deployed for a single hospital or for a group of hospitals with combined or individual reporting. It provides advantages to hospitals and clinics to Inform the stakeholder of financial/operational status, realtime, improved work-flows and data driven decision-making; Integrating the various operational and clinical activities of the provider to deliver seamless convenience to both patient and provider for improved patient experience; Investigate leaks in commercial operations through improved digital audit operational planning; Invest based on data, both on latest medical technology and patient-centric conveniences improved healthcare delivery; Improve – patient-friendly processes to provide medical care with least friction patient delight.
What is MedSmarts primary market?
MedSmarts current target segment is the small and medium-sized hospitals of up to 300 beds in India for our comprehensive solution, and larger hospitals for turnkey projects requiring data analytics to aid data-driven decision making by the stakeholders of the hospitals.
While the current primary market for MedSmart is India, we intend to expand our presence in the emerging markets in Asia, such as the Middle East and South East Asia.
What are the regulatory roadblocks faced by the healthcare startup companies? Did you face any?
For a typical healthcare organisation or a product directly delivering healthcare services to patients, adherence to various regulatory compliances, such as HIPPA (or similar regulations), ICD 9-10,DICOM, NABH/NABL certification is mandatory. MedSmart complies by ensuring that the data within MedSmart is compliant to ICD 9-10 (and similar other standards for diagnosis, prescriptions and lab reports); the MedSmart interfaces with various medical machines comply with the prescribed data exchange standards and protocols; the software ensures compliance prescribed standards for data storage, data privacy, and data security (such as HIPPA); and MedSmart facilitates compliance to NABH/NABL processes.
MedSmart has in-built checks that ensure compliance to various regulatory processes by forcing the user to necessarily use ICD 9-10 codes for diagnosis, and standardised templates for recording various observations and test reports
How does your initiative help overcome these obstacles?
MedSmart has in-built checks that ensure compliance to various regulatory processes by forcing the user to necessarily use ICD 9-10 codes for diagnosis, and standardised templates for recording various observations and test reports. MedSmarts information architecture and delivery process has requisite data security and data privacy built-in. Thus, using MedSmart, healthcare service providers will be able to ensure compliance with various regulatory standards.
How have you been funding your projects? Do you also go for external funding?
Till now Kavaii has been bootstrapped, the entire funding has been provided by the founders and clients. Currently, we are uating prospective investors for MedSmart for hospitals and clinics in India.
What is your business roadmap for upcoming years and the areas of growth you would like to focus upon?
The future roadmap for cloud-based MedSmart product is to continue to innovate and simplify the deployment and make hospitals and clinics more efficient. We are coming up with mobile apps for patients/doctors for accessing relevant EMR and EHR, also to complete integration of Pharmacy, Lab Management, Inventory Management, HR, and Campaign Management into MedSmart.
In 2017, we will be focusing on enhancing clinical analytics, and subsequently, we will be offering benchmarking services, and regular industry insights as a service for the healthcare organisations, etc
What do you expect from the upcoming budget?
We sincerely hope that the upcoming budget provides incentives to healthcare service providers for embracing IT and data analysis within hospitals for better patient care. These could come in the form of tax-breaks for expenses in such initiatives. The Government could set up a body for setting standards for Quality of Patient Care by using data-backed metrics. As a startup, we hope that the 15-point action plan presented by the Prime Minister during the recent Startup India meet is facilitated by adequate budgetary provisions and rule modifications.
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