Lazoi, an online healthcare solution provider has appointed Rupak Sengupta as Co-Founder to spearhead the Brand and Marketing verticals. The move would use his in-depth experience and brand building skills in order to consolidate Lazois presence in the online healthcare segment.
Rupak is a post graduate from XLRI, Jamshedpur and comes to Lazoi with 25 years of experience in building brands and New Business Extension Opportunities. He has been instrumental in conceptualising and launching multiple brand campaigns for reputed industry names such as Bayer, Godrej Agrovet & BCCL.
Speaking of the appointment, Spokesperson, Lazoi, said, It will be a great boost for the company as we are in the process of re-building the Lazoi brand as well as in the process of augmenting our existing resources to chart a new growth path which will take the company to next level. This will also help us in conceptualizing innovative revenue streams which will be unique in nature and add more value to the users and transform the company to a truly health solution company. Lazoi will be a game changer in this segment for sure in days to come.
Rupak Sengupta said, I am very excited to be part of the founding team at Lazoi. Having worked in three big corporates in the recent past, I know that we will be able to replicate the start-up success story by focussing more on our core competencies and eliminating all doubts in the minds of all stakeholders in the healthcare business, a world view that I share wholeheartedly. Just in our start-up phase alone, we have demonstrated to our initial customers our ability to deliver service by incorporating the latest technology into their day-to-day processes. We are in the process of changing lives of millions of Indians by providing them a true world class technology driven healthcare solution.
Rupak has also received several industry recognitions and awards for his stellar performance. In his entire corporate career, he has successfully launched several new products by analysing the customer need and behavior pattern so as to make the product as per the requirement of the end user and some of them are market leaders now only proves the correctness of his marketing strategy. He was one of the top performers with BCCL in consecutive years and part of the think tank to drive business in Eastern part of this country. He is an avid sports enthusiast who loves to watch F1 racing and likes to keep him updated with knowledge about latest management developments in the corporate world. His wife is a housewife and daughter studies engineering at Jadavpur University, Kolkata.