January 2016

Healthcare Adoption: Innovative Strategies

While accessibility of healthcare is a major concern, it can be overcome effectively by using the right mix of technology and innovation. What is also needed is creating specific innovative models catering to the unique needs of a particular segment


Ikram Khan
CEO, Rural Healthcare Foundation, Kolkata

We have generated a lot of innovative models in health system and that model has so far been replicated in India and many tertiary care level models came up like Fortis, Apollo and Medica. Unfortunately, we have not achieved that level of a good health system despite having brilliant minds. It requires a lot of willpower to become a super power. However, many states have done a great job. For instance, the Andhra Government has developed a tertiary care model like Arogyashree which has got replicated in many states. Similarly, Rajasthan government has taken up fair price medicine shops for the betterment of needy people.


Sandhya Thukaram
Director, Marketing and Business Development, Unitus Seed Fund

We are talking about technology, innovation and demand. One thing which is missing is business model innovation which implies how can you bring it all together and create channels of business and then you can reduce costs. I can give an example of one of our portfolio companies Well Care Healthcare System. Its very expensive to set up an independent centre. In India we have nine ophthalmologists for every million people. So a senior doctor had set up an eye screen device in existing healthcare centres. And there is diabetic retinopathy which is very common so by having it in a diabetic centre, he is already got patients walking in. The device is connected on the internet and one trained professional screens it that senses the image to certified ophthalmologists who sends back the recommendations. So very easily he has combined the technology with business model innovation. He has now 120 centres across India.


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