Patanjali Ayurveda, led by Baba Ramdev will roll out its noodles across the country on October 15 and he claims it would be healthy alternative.
“We will launch Patanjali noodles all over India on October 15. Maggi used to sell for Rs.25, we will offer it for Rs.15. Its taste maker will be a health maker. It will have no added lead or MSG (monosodium glutamate),” Ramdev said.
Speaking in a press conference Ramdev informed that the catchline for Patanjali noodles will be “Jhat pat pakao, aur befikr khao”.
Ramdev added: “In Maggi, they (Nestle) used palm oil, but we will use much costlier ricebran oil in our noodles.”
In June, Maggi noodles were taken off the shelves across India amid concerns over “dangerous levels” of lead and MSG.