Pharma health app, 1mg has announced the commencement of “Jaankari Hai To Jaan Hai”, an awareness campaign aimed at informing consumers of cheaper alternatives when it comes to cancer medication. The campaign was kicked off on Youth Awareness Day organised in the capital by Yoddhas, an NGO that works for cancer patients.
Dr. Niharika, a representative from 1mg.com, talked about the challenges faced by cancer patients and launched the campaign dubbed, “Jaankari Hai To Jaan Hai”, enlightening the audience about Differential Drug Pricing in Cancer Medicines. Currently, it has been observed that the prices of some medicines are exorbitantly higher than equally potent yet affordable generic medicines, keeping most of the patients deprived of continuous treatment.
She emphasised that patients should know their rights and always enquire if they can get a cheaper substitute of an expensive prescribed medicine. The empowered patients can have more meaningful discussion with their healthcare provider.
Prashant Tandon, Founder & MD, 1mgsaid”Healthcare is a costly affair at this point of time. However, in various instances, a “well- informed” customer can massively cut down (Upto 80 per cent) the treatment cost by choosing cheaper generic substitutes. With the awareness campaign, our objective is to encourage positive changes by bringing power of information to our users.”
He also added,” This initiative is a vital element of our core idea and along with other such campaigns, we will continue to reach out to people at a large scale through our online platforms.”
The campaignstresses the importance of “Jaankari (Information)” about all aspects of cancer to minimise the suffering for the patients and their caregivers.
The event concluded with a brilliant act put together by the NCC Cadets. It was dance and play galore with the cadets showcasing their creative talents, leaving the audience totally moved.