Terig Hughes, Managing Director “ Elsevier Health Solutions, South Asia discusses his expectations from the new government, initiatives and future plans with ENN.
Mention the significant growth in your company in the coming years and what is your action plan for the same?
I believe the most significant growth in India is yet to come. In terms of timing, a lot will depend on the initiatives of the new government. In addition to traditional books and journals, Elsevier provides electronic resources such as ClinicalKey, which hosts a vast amount of content that is easily searchable to provide doctors with fast, reliable and relevant answers. ClinicalKey, launched about two years ago, is a big part of our plan to lead the way in healthcare delivery.
What is your vision and future plan for realizing organizational goals?
As a digital information solutions provider, we integrate workflows of doctors and practitioners into our systems to deliver the most current and useful information to those who need it. In addition, we want to help with the education needs of medical students, nurses and allied health professionals. As of now, there are over 50,000 medical students entering Indias medical education system every year. Our job is to help educate them by providing them with the best resources and tools available for their learning. With such strong growth in human talent, the challenge will be to maintain the quality of education and to produce better doctors.
How can the brand grow at the national level?
Elseviers growth strategy has always been about collaborating with various institutions and government bodies as well as leveraging our global platforms to deliver local solutions. For example, products like Clinical Learning are being used by medical faculty and students in India to improve learning outcomes efficiently. So we are growing our product range, and collaborating with medical institutes and the hospital industry to improve healthcare education and clinical outcomes. It is only through partnering with organizations like JCI to deliver events like the Hospital utive Education program, and working with medical institutions and other organizations that our goal can be achieved since we cant do it all alone.
It is only through partnering with organizations such as JCI and other organizations that our goals will be achieved, since we cant do it all alone.
How important are these events?
These events are definitely crucial as they attract the leaders of hospitals across the region, whothen advocate and socialize these topics amongst the community to raise awareness and engage the industry.
This is an APAC wide program being rolled out across 6 countries including Australia, India, China, Japan,Indonesia and the Philippines (. This pilot project has been a huge success across the region and we intend to expand our collaborations with JCI in the future..
Your take on societal issues like going green, global warming, minimizing organic wastes?
Yes, we at Elsevier do care about environmental issues and take measures to protect the environment. The company supports activities to safeguard the environment. Traditional publishing tend to use a lot more paper, but our evolution into a digital information solutions provider means that we now can minimize usage of material resources. And going digital eliminates the need for physical transportation, further reducing the reliance on fuel energy and physical space.
How do you see yourself in changing the company and emphasize upon your role in that change?
My role as Managing Director is to lead the organization towards driving and uting our strategy. Over the next few years, we must innovate to deliver solutions that address the issues faced by medical professionals and students alike; we need to keep up with changing preferences of the new generation of students and medical professionals. I have no reservations about constant changes taking place. Although, we are the market leader, we cannot afford to sit back and relax. There needs to be a constant cycle of innovation to keep pace with changing market needs and demand.
What are the challenges you face and how do you plan to resolve it?
The preference for print over electronic products is posing some challenges at the moment. The lack of a robust infrastructure is hampering some of our customers access to the Internet causing them to miss out on the benefits of our online products. This will take time to resolve but in the meantime we continue to offer a vast array of print products.
Your expectations from the new government?
The election Manifesto mentioned improving healthcare and using electronic resources to help achieve that. I am hoping that they follow the manifesto and can make use of Elseviers resources to have a bigger impact and reach more people in an efficient and effective way. As long as the intention turns into action, the result will be good for everybody, so I do have faith.
What sets you apart from other companies, please explain this difference?
Firstly, we are the largest provider of scientific, technical and medical information solutions. Some of our products like Clinical Learning are unique to the Indian market and reflects our industry leading position via the quality of our content and delivery of cutting edge technology. With that, Elsevier is leading the way in advancing health, science and technology.