Omron Healthcare India, a key player in the home health monitoring segment shared the business plans for FY 2014-15.
The company aims to clock in a turnover of Rs 110 crore in this FY which indicates a growth of around 54 percent over the previous FY, said Mr Shinya Tomoda, Managing Director, OMRON Healthcare India. Tomoda shared this information in the companys annual channel partners meet held at Gurgaon.
Home monitoring is OMRON healthcares core domain and one of the focus areas of the company is to manage lifestyle diseases at home such as hypertension, obesity, and diabetes. Strong product portfolio and robust partner network have been instrumental in propelling OMRONs healthcare business in the country. Illustrating the business plans, Mr. Tomoda shared that the company strives to expand its reach by entering new distribution channels online shopping portals and electronics retail chains.
Expanding the reach of the products is one of the ways to strengthen the brands presence in respective product segments. The company is also intensifying its pan India marketing efforts to give a boost to the brand awareness and penetration. One of the major initiatives in this regard is a TV commercial campaign which shall be rolled out in August (till September) this year.
The company also aims to further spread the network of its traditional channel (read pharmacies/ chemists) by covering 45,000 Tier 1 and 2 cities in this FY through 100 distributors across the country. This FY, the company has also charted out strategies to scale up further in the home glucometer segment the way it has done in the home BP monitoring domain. Other notable products in its portfolio are – body fat monitors, pedometers, digital thermometers, respiratory therapy devices, massage devices, etc.