Dr Sameer Ahmed Khan, CEO, Rockland Hospitals Group ,with his hands-on experience in process-driven, large healthcare organisations, coupled with his strong operations, business acumen and leadership skills is expected to help Rockland to enhance its leadership position in the industry. In conversation with Ekta Srivastava, ENN

Tell us about the inspiration behind the launch of Rockland Hospital.
The planning of Rockland Hospitals started almost 10 years back with a firm belief of providing healthcare to people at the best practices being followed all across the world. The prime objective was to take healthcare to the masses so as to detect & diagnose the disease and reduce the suffering to the minimum.

How do you plan to provide affordable healthcare to all?
We follow the basic principle of creating a process and monitoring it vigorously. By doing this we keep a tap on our expansion and try to pass on the benefits to the patients. In addition to this, we intend to be as close as possible so that the cost and discomfort to the patient is within limits.

The Rockland healthcare delivery mechanism is capable of supporting the doctors located in remote areas by creating facilities for door-to-door collection for lab tests, pharmacy support and ensuring imaging facilities close their location. The imaging facilities are connected through an IT interface with a remotely located centralized reporting center. This will translate into lower costs for the patients and higher volumes for the doctors and ultimately results in creating cost efficiency and transparency for the insurance companies, empanelled organizations and other payers.

Rockland has begun the process of reaching nearer to the patients. In the first phase, five primary care centers have already been opened in Delhi/NCR and many more are in the pipeline.

In setting up of hospitals what are the challenges that you have faced and how did you overcome them?
The biggest challenge all hospitals face is to finish the hospital within stipulated time, in addition to the ongoing shortage of skilled manpower. We have monitored the project stage very vigorously and have invested in training the manpower as well. We also utilized our existing trained manpower to set the systems and processes in new hospitals so that we follow the same processes in all hospitals and take benefits from the economic fiscal. One of the challenges in implementing the Rockland five layered healthcare delivery model in the past was non availability of affordable and proven technology solution which is now available and is being used across the industries. The healthcare industry too can use these technology solutions now.

We follow the basic principle of creating a process & monitoring it vigorously with a firm belief of providing healthcare to people at the best practices being followed all across the world

It was realized early in the business by the Rockland Hospitals team that the investment in tertiary care hospitals has a huge project cost and the secondary and primary care levels have a major challenge in managing operations due to the unorganized nature of the domain. The challenge was to create a healthcare delivery model that would ensure that the patients are provided quality treatment at the right place, at the right time. This challenge itself was the main inspiration and driving force that led to the creation of three tertiary care hospitals with one more hospital of 500 beds in the pipeline for which land has already been acquired.

What are the objectives of this hospital?
The objectives of these hospitals are to provide affordable healthcare to the masses. We intend to create a continuum of healthcare where the patient (as his family) has faith in our system & doctor.

Please tell us more on the emergency services of your hospital.
We have a very well equipped & mannered emergency services of ACLS/ BLS ambulance available 24/7. We are equipped to handle all emergencies at any point in time and our teams of doctors and paramedics are always ready to be available to take care of patients within and outside the hospitals.

What technological advancements are you planning in your hospital?
We are planning to invest in IT in a big way. The idea is to convert the small hospitals and GP around our hospitals so that the patients can avail themselves of our facilities seamlessly. In addition to this, we are also investing in linking all our ICU and ER so that monitoring can be better and at the right time. We can also invest in a highend oncology centre in Manesar which will be one of the best in the country.

The next step is to build a chain of emergency, secondary and tertiary care support to doctors operating out of clinics, nursing homes and small hospitals. Such a mechanism exists in the market but in a much disorganised manner, in bits and pieces. The Rockland Hospitals team has created and tested a unique model to match the needs of the doctors and patients through a five-layered healthcare delivery mechanism. This network model connects the patients with the clinics, nursing homes, small hospitals  with tertiary care hospitals in a seamless manner through an IT and Telecom interface. Rockland plans to empower the doctors in providing quality healthcare solutions by leveraging its state-of-the-art diagnostics services, emergency and well equipped OTs for secondary level surgeries and treatment.

How Rockland hospital will cater the need of the patients differently from other multispecialty hospitals?
I think passion and dedication will be to provide cost-effective healthcare as close to the patient as possible. The All India Institute of Medical Sciences, the premier medical institute in India had recently invited the Rockland team to share their five-layered delivery mechanism as a solution to the challenges faced by the healthcare industry with the who is who of the healthcare industry in India and a large number of doctors. This was a rare honour as well as an acknowledgement of the Rockland model of healthcare delivery.

What advantages does multispecialty hospitals caters?
The rise of multispecialty hospitals is a more in the right direction for the wealth in the country. The patient gets everything under the same roof which is helpful in treating all the co-morbid conditions as well. Even the treating doctors get the right support for them colleagues in other specialties.

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