Interview

‘Getting High’ – on High Definition : Avinash J Trivedi, Sony India Pvt. Ltd.

Popularly known for its unprecedented leadership in consumer electronics segment, Sony also offers a wide range of products for high definition medical imaging, recording, storage, viewing and printing solutions. The company expects a significant growth in demand for High Definition solutions for healthcare industry and plans to put in place concerted effort to reach the end users.

Avinash J Trivedi, Head Business Communication Products , Broadcast & Professional Product Division, Sony India Pvt. Ltd. in conversation with eHEALTH.

“There are clear and defined areas in healthcare where electronics has made tremendous effect. Some of these areas are – Imaging Techniques, Tele Medicine, Drug Delivery, Implantable Devices and Applications and Electronic Instrumentation.”

How have you seen the advancement in the field of medical electronics over last few decades? Which areas of healthcare have mostly been benefited through such technologies?

Electronic technology has certainly enhanced the effectiveness of medicines, and it continues to make an astonishing impact in the medical field. Medical electronics has given birth to an entire biomedical industry, which incorporates sophisticated diagnostic, treatment, and surgical systems that are very helpful for healthcare.

There are clear and defined areas in healthcare where electronics has made tremendous effect. Some of these areas are – Imaging Techniques, Tele Medicine, Drug Delivery, Implantable Devices and Applications and Electronic Instrumentation.

When did Sony start its medical division business in India? What is the range of medical devices and equipments currently being offered?

Our medical business initiative in India started about a decade back. We offer products for following range of medical applications –

  • Image Capturing  CCD Video Cameras
  • Image Recording  DVD and HD based systems
  • Image Viewing  Medical Grade Monitors
  • Image Printing Colour Video Printers, B/W Video Graphic Printers, B/W Hybrid Graphic Printer, Digital Colour Printers, B/W Digital Graphic Printer, Digital Film Imager, DICOM Colour Printers etc.

What has been the marketing strategy for Sony medical products?

Does your leadership in consumer electronics segment help in building technical and/or marketing value-addition for medical products?

Sony as a brand is committed for quality, innovation and customer satisfaction, it holds well across all product categories. We are planning to increase our reach to end users and focus on High Definition solution offerings.

What has been the growth in business and product offerings since the inception of Sony medical division in India? Which product segment do you foresee generating maximum demand in near future?

The days of electronic reporting and tele-diagnostics are nearer than we can anticipate. Seeing the momentum, we anticipate high growth prospects in High Definition systems, Data Recording systems and Cameras.

Are you manufacturing (or planning to manufacture) your medical products in India? What do you think should be the policy and regulatory measures of the government to encourage domestic manufacturing?

Taking the population and growing spending capacity into consideration, it is quite obvious that India is a very big market for healthcare. However, manufacturing our products locally in not under consideration as of now.

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