Sobha Renaissance Information Technology (SRIT) has been conferred 2nd position for its joint venture ‘Sunpa Sobha Software China Ltd. (3S)’ with the Chinese telemedicine major, Yunnan Sunpa Image Tel Tech Co. Ltd (Sunpa) by the largest circulated mainline daily in the Yunnan province of China, ‘Yunnan Daily’. The Daily qualified top 10 most important events in the South-Asian region across industry verticals and functionalities. The first position was awarded to the ‘First Indo-Chinese Joint Anti-terrorism Military Training’ organized in Kunming, China in December, 2007 and the third position was given to the ‘South Asian Forum’ held in Tengchong, China discussing the Chinese and South Asia’s exchange co-operation. The joint venture targets effecting healthcare cost sustainability and affordability by controlling the major cost components of medical devices, medical expertise and logistics. Majority of the healthcare cost in developed countries can be accounted to the medical expertise/services component. In developing countries like India the medical devices and equipment (which are mostly imported from developed countries) amortization cost component could account for the major bulk of the total healthcare expense. Various contributing factors like the imminent economic recession looming over major economies, issues of unsustainable health care models in the larger pool of developed healthcare industries the world over, highlight the need for cost- effective, collaborative efforts in healthcare scaleable globally. SRIT through its JV is strategically placed to roll out innovative healthcare delivery models, given its command over a large part of the healthcare delivery value chain. SRIT along with its Chinese Partner has today under its umbrella, software, medical devices and telemedicine services infrastructure expertise. The JV currently manufactures more that 50 telemedicine capable medical devices like Scanners, Video Conferencing Systems, Tele-pathology Microscope, Blood Pressure Monitors, Digital Stethoscopes, Mobile Video Carts, etc. It develops productized software for Hospital Information Management System (HIMS), Picture Archival and Communications Systems (PACS), Electronic Medical Records/Patient Medical Records (EMR/PMR) and a wide range of solutions for Tele-Radiology, Tele-Cardiology, Tele-Pathology, Tele-Oncology, Tele-Dermatology using various technological components from within the group today. The JV operates one of the largest active telemedicine networks in the world, with upward of 100,000 telemedicine centers, 4000 specialists and about 700 technologists currently.Dr. Madhu Nambiar, MD & CEO SRIT stated, “Since our announcement of the JV in September 2007, both companies have been working towards integration of products and transfer of technology. The JV should start making impact in the healthcare scenario in the two countries, to start with, early 2009. We are grateful to the Chinese media in recognizing the strategic importance of the JV.” During Feb 2008, SRIT hopes to become the first IT & Software Solutions Company to go for the TUV-STAR assessment and rating by the TUV German-Japanese Auditors in the areas of Corporate Governance & Integrity, Occupational Health & Safety, Quality, Environment, Information Security, Corporate Social Responsibility, Financial Disclosure, Brand/Innovation, Fair Trade & Competition.