Manipal Cure and Care (MCC), India’s leading retail healthcare centre, has won the prestigious Golden Peacock Award for Innovative Product / Service Award – 2007. For the first time, the Golden Peacock Innovative Product/ Service has been bestowed to a health and wellness retail brand, that too just after five months of its launch. A large number of leading companies contest for the award every year. This award is given to a product or service company which shows a quantum jump in the exploitation of current technology to achieve maximum customer satisfaction at minimum cost. The award is designed to encourage systemic innovation in organisations to make products and services required in the new century.