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Fortis HealthWorld joint venture enters rural India

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Fortis Group company Fortis HealthWorld Ltd (FWHL) has said it has tied up with the rural retail initiative of Godrej Agrovet Ltd, Godrej Adhaar, to open pharmacies in rural areas. By setting up FHWL pharmacies jointly with Godrej Adhaar, the company seeks to empower the rural India mainly the farming community by providing all encompassing health needs under one roof, FWHL said in a statement. These stores will also be equipped with a wide range of fast moving health good and support systems. To start with these Aadhaar Pharmacies are being launched at the key Aadhaar centres, at Taran Taran, Batala and Mehta Chowk in Punjab, it added. “This partnership with Godrej Aadhaar is an integral part of our commitment of providing world class pharmacy and allied services to rural India,” FWHL CEO Ashish Kirpal said. “The rural market in India holds huge potential for pharma industry. Godrej Aadhaar with its extensive reach in Rural areas is uniquely positioned to provide a platform for products and services for rural areas,” Godrej Agrovet Ltd CEO B S Yadav said. Fortis HealthWorld is the retail arm of the Fortis Group, which is planning to set up retail network of health stores across the India.

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