Pharmaceutical firm Merck Ltd announced recently that it has partnered with software firm Cirrius Wireless Technologies for providing mobile-based solution, marketing network and activation system (MANAS) to its sales representatives across the country. Manas, based on ‘Mpower software’ and developed by Cirrius Wireless, has been specifically designed for the pharmaceutical industry to help sales representatives work more efficiently, Merck said in a statement. It also enables them to interact promptly with the organisation and also help managers to monitor field activities, it added. By combining mobile and web interfaces, MANAS enhance effectiveness in the field, the company said. “We are proud to be the first in the industry to empower our sales field force with this technology,” Merck India Managing Director said.