Pharma blogs are playing an important role in shaping the future of the pharmaceutical industry in India. Many Indian online financial portal and investment firms as well as research organisations have provided a blogging platform for the pharma industry to keep itself updated with the development in the pharma world through open and uncensored discussion. Sample this: The pharma blog from moneycontrol.com has a range of topics for discussion for the investors, pharma experts and intellectual property attorneys. Another blog analyses all Indian pharma companies and serves up some potent potions. The topic on which the discussions are posted by the bloggers are ayurveda, biogenerics, combination drugs, patents, HIV, pharma industry as well as on individual pharma companies like Sun Pharma, Lupin, GSK, Ranbaxy, Roche, DRL etc. One of the bloggers asks other bloggers to check out the news on sweeping changes in the US patent laws, thereby informing the pharma bloggers about the changes taking place in the US. In one of his latest posts on the blog, he informs the bloggers that “MNC drugmakers are stretching to any extent to grow their toplines. According to news reports, Glaxo and Astra Zeneca are being probed by the UK’s Serious Fraud Office for possible breaches of the UN’s oil-for-food programme in Iraq.” Similarly, the Chennai-based

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