The Union Minister of Health and Family Welfare J P Nadda launched the new revamped logo for Family Planning media awareness campaign along with the 360 degree communication plan for enhanced awareness regarding various issues surrounding family planning in the country at the two-day National Summit on Family Planning.
During his inaugural address at the two-day Summit, the Minister stated, “There has been a paradigm shift and family planning has now emerged as a key strategy to reduce maternal and child mortalities and morbidities. The promotion of family planning – and ensuring access to preferred contraceptive methods for women and couples – is essential for securing the well-being and autonomy of women, while supporting the health and development of communities.”
Highlighting the importance of communication in addressing such issues, he noted that a comprehensive strategy has been worked out where maternal and child health and wellbeing have been placed at the centrepoint of the new approach, Nadda pointed out. Veteran Bollywood actor Amitabh Bachchan is the brand ambassador and anchor for the new communication approach.
The Health Minister also launched the new packaging of contraceptive Nirodh with a view to increase its uptake and use. He said, “As a part of our continued efforts to offer Indian women a broader basket of choice, a method mix of contraceptives – Injectables, Centchroman and POPs – have now been introduced into the public health system under the National Family Planning programme. The improved access to contraceptives will address all the development dimensions, he informed.
Highlighting the importance of linkages and involvement of the private sector, Nadda said that the Ministry will work closely through the private sector engagement using approaches such as social marketing and franchising to build strong public-private partnerships to ensure that the interventions reach everyone.
Noting that Family Planning is a key development imperative, Nadda said that Family planning reinforces people’s rights to determine the number and spacing of their children. The freedom to personally determine the timing of a pregnancy strengthens above all the position of women in society. It helps reduce child mortality and improve maternal health, because many pregnancies in quick succession put mother and child at risk.
The Union Health Minister also stated the new strategic approach emphasises continuum of care and integrated action, and Family Planning has now been put in the centre-stage as a major pillar of our RMNCH+A strategy to improve survival and health of women and children with special focus on delaying the first birth and spacing between births.
The Health Minister highlighted the centrality of issues such a social and cultural practices, low literacy, poverty and lack of timely access to appropriate healthcare facilities. “We know that child survival, maternal health, increasing age at marriage, postponing the birth of the first child, increasing birth intervals, women’s empowerment and employment, literacy and antipoverty efforts are important determinants for stabilising the population,” Nadda stated. Hence increasing access to family planning services can have a transformative effect on everything from poverty reduction to climate change – in short all aspects that matter for our nation.
The Health Minister informed that India has made notable progress in several health indicators. Considering that 45 per cent of the maternal deaths occur in the age group 15 to 25 years where 52 per cent of the total fertility is also clustered, we are moving from limiting to delaying and spacing for wider health benefits, he noted.
There has been a sharp decline in decadal growth rate from 21.54 per cent in 1990-2000 to 17.64 percent during 2001-11, the Health Minister added. The Total Fertility Rate (TFR) has also come down from 6 in 1951 to 2.3 in 2013, and 24 states/UTs have achieved the replacement level fertility of 2.1 or less.
Nadda also awarded States for their contribution towards the Family Planning efforts of the country. Tamil Nadu was awarded for its exemplary contribution in Post-partum Sterilization, Madhya Pradesh for it contribution in PPIUCD, Bihar for its contribution on Female Sterilization and Himachal Pradesh for exemplary contribution in Male Sterilization. The Health Minister also launched the Techno-Managerial guidelines for injectable contraceptives at the Summit, along with a Mobile app for Mission Indradhanush.