BCG Healthcare has launched new Ayruveda brand called ‘Veda Vaidyasala’.
The group plans to revive the Kayakalpa treatment, set up a Rs 12-crore Ayurvedic medical college, preferably in Wayanad, and scale up operations in the homeopathy sector.
For the first time in Kerala, BCG has introduced ‘Rasayana Kuti’ and ‘Soothika’ treatments under the new brand to popularise the age old treatment system.
The group had earlier launched ARTH (Advanced Research and Treatment through Homeopathy).
Its aim was to popularise the treatments and make Kerala the most sought-after destination for curative Ayurveda, BCG Healthcare Managing Director Rekha Babu told.
The ‘Rasayana kuti’ treatment is meant for rejuvenation and geriatric care, Veda Vaidyasala chief medical officer Kumar G said. The treatment is done for 21 days to a month in a hut that would be built according to vastu norms. It would control even air and light according to treatment norms.
In ‘Soothika’, post delivery care would be provided for mother and child. The plans are to set up multiple centres for ‘Soothika’ where in patient treatment facilities and community outreach programmes would be held.
The company has set up 7 centres of ARTH within four months of its launch and plans to setup another 45 centres in the next few months in the state and outside.