Nova Medical Centers, India’s premier surgery provider, unveiled its new brand identity. The new logo expresses the essence of Nova’s new identity – “the joy of good health.” Nova Medical Centers will now be known as Nova Specialty Surgery.
The new name and carefully crafted lettering communicate the commitment to expert, world-class standards that Nova facilities offer their physicians and patients. The logo symbol “n” represents through its fluid shape the vitality of life. The simplicity of the overall design cues the uncomplicated and personal care that patients and their families have come to experience at Nova. To complete the look, a vibrant blue-green color vignette has been used to leave onlookers with a carefree and joyous feeling.
Standalone ambulatory surgery centers are prevalent in the USA, UK, Australia, and Europe. Short-stay and even same-day patient discharge enabled by advanced surgical and pain management techniques promote faster patient recovery and reduced health care costs. Nova Specialty Surgery has pioneered this patient-centric care delivery format in India, establishing nine such facilities in neighborhood locations across the country since it launched its first center in Bangalore in June 2009.