Interview

‘Ensuring Best Clinical Outcomes in Maternal, Neonatal Care’

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Chaitanya Shravanth

Cloudnine group’s objective is to provide highest level of care through highly skilled healthcare professionals and state-of-the-art technology. With a sheer focus on clinical outcomes, engagement of teams both clinical and non-clinical, and a pioneering approach to technology and its use, we have built a strong brand, says Chaitanya Shravanth, Chief Digital Officer, Cloudnine Group of Hospitals, in an interview with Mukul Kumar Mishra of Elets News Network (ENN).

Q With world-class medical expertise and state-of-the-art facilities, Cloudnine has carved a niche for itself in women and child care, how has been the journey?

The founding group of promoters with their experience and global awareness, coupled with research through customers, providers, and payor networks found a gap in service as against the demand available for maternal and childcare services in India.

We started way back in 2007 with the philosophy that “pregnancy is wellness and not an illness”. We found that choice of couples was either nursing homes or corporate hospitals and both of them had their merits and demerits. Our objective was to provide personalised experience with the highest technical expertise and the best of clinical talent, all along cherishing the journey of pregnancy within an infrastructure catered to “celebration, comprehensive care and clinical excellence”.

Child birth is one of the most cherished moments of one’s life and our services in hand- holding couples through this stage of life and being their trusted companion for everything that they need during such a phase, is our goal.

Cloudnine Group has three marquee investors in our company i.e Matrix Partners, Sequoia India and True North (Previously called as India Value Fund Advisors) and have attracted over Rs 500 crore towards growth capital.

Also read: Each Child Deserves Attention – Dr Vijay Yewale, President, Indian Academy of Pediatrics

In last few years, we have tripled our capacity to handle deliveries and increased our presence in over 20 locations across seven cities. Headquartered in Bengaluru, we are now present in Chennai, Mumbai, Pune, Gurugram, Chandigarh and Noida with more cities becoming operational soon.

We have been growing at over 35 percent CAGR and expect to maintain the same growth rate for next few years. Cloudnine employs over 3,500 strong team members across the country. All of them are motivated and aligned towards vision of the organisation. As a group, we manage over 1,500 deliveries every month.

Q What are the hallmarks of your services and offerings? Share with us its mission and vision?

Starting with one unit in Bengaluru in 2007, we have come a long way. It took about four years to make things fall into place. Taking cue from past mistakes, we moved ahead with fresh aplomb.

Since 2010, with a sheer focus on clinical outcomes, engagement of teams – both clinical and non-clinical, investment on leadership roles and a pioneering approach to technology and its use, we have been able to build a strong brand.

The Cloudnine Group has been lauded for various achievements and for giving new meaning to forgotten cause of celebrating pregnancy and the journey.

We have also been able to bring together the best-in-class clinicians in all our cities of presence that bolstered our ability to bring in adoption and development of strong clinical practices.

We have also been able to attract top talent to helm the leadership of the company from across the globe to take our brand aspirations to new heights.

The Cloudnine Group started with a simple metric of achieving about 100 deliveries a month and today we are serving about 2,500 deliveries every quarter and poised to achieve much more.

Our aim is to pursue the excellence in providing best maternal and neonatal care. We set high standards for ourselves and aim for continuous quality improvement across all domains with focus being patient safety.

Q What is so significant about services like Gynaecology and Paediatrics?

At Cloudnine, healthy mothers and happy babies have been the premise of all the services we offer. As India’s premier healthcare centre dedicated to woman and child care, we understand the complexities of women’s health. We care for women of all ages, addressing problems in areas of adolescence, pre-marital counselling, early pregnancy, sexual health, breast care, hysterectomy, urinary incontinence and other gynaecological issues.

We also provide comprehensive “Well Woman” check-ups as a diagnostic screening tool. At Cloudnine, we aim to provide the highest level of care through our highly skilled healthcare professionals and state-of-the-art technology.

Our expert gynaecologists and obstetricians are devoted to address all the gynaecological needs of our patients effectively.

Our care continues beyond delivering the bundle of joy. Our paediatric care service is one of the best, delivered by a team of experts across dermatology, neurology, cardiology and developmental paediatrics. Children love coming to Cloudnine having dedicated play areas and friendly doctors.

All our facilities across all locations are equipped with Neonatal Intensive Care Units (NICU) along with a complete range of services from 0 to 12 years.

A distinguishing feature of the neonatal and paediatric care is newborn screening, specifically the newborn hearing test and guthrie test. We are the only medical facility across the country providing these tests.

Q Shed some light on stem cell banking and cosmetology. What kind of guidance is being provided to people under ‘Parent Corner’ section?

‘Cryonine on Cloudnine’ is a worldclass stem cell banking service, enabled by Cryoviva that has an international footprint across Thailand, Singapore, the UAE, Nepal, Bangladesh and East Africa, making it the only Indian stem cell bank on international shores.

At Cloudnine, it provides a superlative ecosystem for end-to-end stem cell preservation. Patients get access to best qualified counsellors to give the right information, specimen collections done by trained paramedics, 24×7 specimen collection and processing, dual storage facility for added safety, full refund if stem cells are released to other members, free stem cell expansion as advised by physician, comprehensive lab reports and quality assurance.

Therefore, stem cell banking is a vertical integration into the entire child birth value chain and building breadth within women’s healthcare (cosmetology).

We have also launched a mobile app “It’s Our Baby” that provides expecting mothers with all the tools they need for managing their pregnancy. The app facilitates simpler and quicker registration process for all patients, booking appointments, rescheduling and cancellations, digital payments, e-Prescriptions and reports which allows doctor’s notes, lab reports and e-prescriptions right after your appointment on your phone at the same time, what to expect week by week for expecting parents, baby development, nutrition tips, workout advice.

Q Please share some details about your expansion plans and collaboration with the Government?

There is a huge opportunity to expand our services in every major city across the country. We can set up more than one unit and that gives us the distinct advantage of being able to grow our volumes significantly for many years to come.

We are further developing collaborative models of capital deployment and also working on a capex light model for tier-two cities.

There is a plan to enhance our allied specialties of fertility treatment, neonatal intensive care units, foetal medicine and gynaecological services through co-location as well as standalone units. We are keen to explore more partnerships with the government sector including several public sector providers in areas of breastfeeding, immunisation, gynaecology related issues, screening camps, health checks for children and neonates.

We recently launched fertility services in Noida on International Women’s Day. In addition, we also launched a dedicated fertility centre in Bengaluru at HRBR layout which is our third standalone clinic for the Cloudnine Group in Bengaluru. It is the first clinic in North Bengaluru specialised in fertility treatments, offering patients high-quality assisted reproductive services to help and support couples at every stage of their parenting journey.

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