Co-founder and CEO of MediMetry
Initially launched as a platform for only pregnant women and new mothers, MediMetry has grown into an online doctor consultation platform covering over 10 domains and making healthcare more accessible and convenient, says Krishan Tyagi, Co-founder and CEO of MediMetry, in an interview with Elets News Network (ENN).
What is the vision behind Medi- Metry? How does it function?
MediMetry was launched in 2014. Initially aimed to solve issues related to pregnancy and post pregnancy care, Dr Bhawana Tyagi and Krishan Tyagi, a couple who learnt a lot about challenges of new parents during the birth of their daughter, fused their skills together. Krishan, who graduated from IIT and completed his MBA from Indian Institute of Management, combined his exemplary product design skills with Dr Bhawanas medical know how to establish MediMetry, a product that aims to re-innovate how online healthcare functions.
MediMetry is an online doctor consultation platform, which provides an opportunity to connect with the best doctors promptly. Initially, the platform was launched for only pregnant women and new mothers. However, looking at the growing number of online care seekers, the founders decided to expand their services in multiple streams.
MediMetry users can openly ask health-related queries on a public forum for a free doctor consultation and doctors can give an insight on how to proceed with solving the issue. Later, users can go for one-on-one private paid consultations, for which patients are connected to the doctors within 30 minutes of posting the request. They can share their previous reports and health history securely and privately with the doctors.
MediMetry aims to make healthcare more digital, accessible and convenient, covering over 10 domains including mental health, sexual health, traditional domains like ayurveda and homeopathy, among others.
MediMetry users can openly ask healthrelated queries on a public forum for a free doctor consultation and doctors can give an insight on how to proceed with solving the issue. Later, users can go for one-onone private paid consultations
Who are the key people driving MediMetry?
Krishan Tyagi is the Co-founder and CEO of MediMetry. He is a technology strategist and product visionary. Prior to founding MediMetry, he had been in various key product leadership roles at Winshuttle. In his stint at Winshuttle, he led the SaaS-based offering of its enterprise suite. Prior to his last role, he worked with Aricent and played an instrumental role in architecting the 4G LTE stack.
He holds a B. Tech degree in Electrical Engineering from IIT Delhi, MBA from IIM-Indore and has successfully completed the utive Leadership programme from University of Pittsburgh. At the core of his heart, he is an innovator, thinker and a philosopher.
Dr Bhawana is the Co-Founder and Chief Medical Officer of MediMetry. She is responsible for medical quality by ensuring that doctors are on-boarded after a strict vetting process. She has also done a training programme to handle online consultation efficiently. She also heads the whole consultation feedback and peer review process at MediMetry. She is a dentist by profession who moved to MediMetry to marry the medicine with technology. She has nine years of practice experience and holds a B.D.S degree from Chaudhary Charan Singh University, Meerut.
What is the current number of doctors and users active on the platform?
MediMetry currently has over 50 doctors for more than 10 specialisations. Each doctor has the bandwidth of handling up to 25 consultations per day and we strive to connect our users to doctors within 30 minutes of their submitting their private paid consultation. MediMetry has more than 10,000 users and has daily footprint of 500 unique visitors daily and they are not only from tier 1 and tier 2 cities but also from tier 3 cities asking for general health queries like diet charts to analysis of their lab test reports.
Which specialties are being offered on MediMetry? Are MediMetry services available pan India?
MediMetry currently has over 50 doctors spanning across more than 10 specialisations like dermatology, dentistry, psychiatry, gynaecology, paediatrics, sexology, diets & nutrition, general medicine, ENT, oncology, physiotherapy, ayurveda and homeopathy. These doctors are available through online consultations and any person living even in the remotest part of the country can get the benefits of specialists MD/MS consultation through chat, tele-calling or a video call. MediMetry is accessible throughout the nation through its website medimetry.com and through its android app medimetry.com/app.
MediMetry currently has over 50 doctors for more than 10 specialisations. Each doctor has the bandwidth of handling up to 25 consultations per day and we strive to connect our users to doctors within 30 minutes of their submitting their private paid consultation. It has more than 10,000 users and daily footprint of 500 unique visitors and they are not only from tier-1 and tier-2 cities but also from tier-3 cities
How do you benchmark quality of consultations? How has been users response so far?
Providing the best quality care is the Mantra for MediMetry. We have a three-step screening and verification process to get the best doctors on board, who hold MD/MS qualifications. All the experts go through a screening round conducted by Medi- Metrys in-house doctors team and only after thorough verification, they are registered on the platform. Also, during the on-boarding process we provide training to our doctors to efficiently handle the challenges of online consultation along with adhering to our quality standards. Moreover, each consultation is reviewed by peer specialist doctors and quality is continuously monitored by our in-house doctors team as well.
We have received overwhelmingly positive response from our users and most of them are visiting us time and again.
How do you plan to scale up the platform?
We have been helping users for the last one year and have received some really good feedback from our users. We are available both on web as well as mobile and users can consult through chat, phone or on a video call. Now apart from going strong on B2C, we will soon start going after B2B sales where employers can pay a small amount of subscription fees and then employees can consult on a discounted rate. Also, we are planning to open the app for Middle-east and African countries by mid of 2017. Besides telemedicine, diagnostic market and Medicine e-commerce are the fastest growing segments of the modern healthcare and MediMetry aims to integrate all of them on our platform to provide an end to end holistic user experience for Indian Market.
What is the platforms USP?
MediMetry is an online doctor consultation on the go. With our mobile and web presence, we are positioned as pocket doctor. With its full fledge services, MediMetry strives to provide:
â™ SkipAppointment: No more Queues, connect anytime, anywhere, just with one click
â™ SkipTravel: No more Traffic Jams, Driving in Cold, Doctor is in your phone Literally
â™ InstantConsult: Pain Today, Get Solution Today, Get Instant Answers to your query.
What are the key challenges you have faced till now?
Key challenge in India is the lack of awareness that online doctor consultation can actually happen as well as the tendency to rely on self or pharmacist medication instead of a doctor consultation. Besides, another challenge is the lack of standard rules and regulation for doctors for online prescription. As far as the telemedicine is concerned, the market is still in learning and developing phase. As technology is reaching in all the corners of the country and government is also promoting telemedicine through its various initiatives like SEHAT, it is required on the part of authorities to come up with the standardisation on online medicine and prescription.
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