Direct Radiology Systems are here to Stay

Kiran Phuri
Kiran Phuri

Kiran Phuri
Director Marketing, Medx Technologies

Indian radiology market for ages has not seen a major transformational change, but now it is taking place and is evident in technology, products design and features, says Kiran Phuri, Director Marketing, Medx Technologies.


Please share more about your company

We come to the Indian radiology market with a strong team of eminent engineers that have more than two decade of experience with them. This is our strength and with their in-depth understanding of the market and their expertise in creating innovative solutions, we at Medx Technologies have we have designed and developed latest technology products which are in line with international specifications. Currently, we have a complete range of high frequency general X-ray systems, mobile X-ray systems and mobile C-arm imaging systems, which are way ahead in terms of technology comparing to the existing products being marketed by competition.

Kindly share your views of the latest trends in radiology market in India?


Indian radiology market for ages has not seen a major transformational change, but now it is taking place and is evident in technology, products design and features. Specifically talking about X-ray imaging there would be over 40,000 low frequency systems currently in use and many of them would be over ten years. With new technology the market potential and growth is too high as most of the age old systems and old technology systems may be replaced with newer technologies in the next five years. So with the ongoing changing trend we see a big opportunity in the Indian Imaging radiology market.Kindly share your views of the latest trends in radiology market in India?

What are the key segments that your products focus in radiology?

In the past, the X-Ray Imaging market in India did not witness any major changes in technology and almost things were stagnant with low frequency systems being the basis of Imaging. The major shift came in 2008 when digital Imaging became affordable, and since then we have seen a change and this digitation process has brought about a change in the basic Imaging technology as well. With the need of better imaging quality, high frequency X-ray systems have been gaining major acceptance in the new sales.

The latest trend in X-ray Imaging of-course has been digitisation using CR but is now changing pace towards Direct Radiography (DR) Systems. To be in line with future market requirements, at Medx we have a range of DR solutions from the affordable series to the highest end technology products to meet a variety of customer needs. For high end imaging requirements, Medx Technologies has collaborated with a few European and US companies to get technology from them and produce affordable systems in India.

What are the unique features that you have introduced in your imaging products?

At Medx Technologies, our main focus has been in developing high frequency generators, which are more stable to Indian power supply conditions and are future ready for digital radiography solutions (DRS). We have been quite successful in doing this as we can boast that our high frequency generators have been working past three years without any voltage stabilizer requirements and a single day breakdown in the worst parts of the country where electricity is not stable. Our dream to provide affordable technology is the basis of our product designs. We try to develop and create new technologies keeping in mind the vision to make it affordable. With some of our products released, we can surely say that we offer some higher end solutions at nearly 40 percent lower cost than similar spec products available from the international market.

What are your business plans for this year?

We already have a basket of products to offer which range from the lowest end mobile X-ray to 50kW high frequency systems. This covers 80 percent of the general market demand in India. For 2015, we have a lineup of new products which are currently undergoing necessary certification and would be commercially released soon. In the next six months we are releasing high capacity X-ray systems with 65kW and 80KW, range of high-end digital radiography solutions, and higher end C-arm imaging systems with cardiovascular imaging capabilities.

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