Arindam Sen,
CEO, Advanced Micronic Devices Ltd (AMDL), Subsidiary of
Opto Circuits (India) Ltd, speaks about the companys offerings for Indian
medical technology industry

What is the USP of opto circuits? What kind of medical devices you provide to Indias healthcare?
Opto Circuits primarily caters to the monitoring segment and all the recent acquisitions, including Mediaid and Criticare, have also been focused on the same. We own IP in pulse oximetry, enabling manufacturing and sale of SPO2 sensors – consumables that go with the monitors. We supply monitoring equipment to ICUs and NICUs. Cardiac Science, one of the largest subsidiaries of Opto Circuits, owns public access defibrillation technology. It sells Powerheart branded Automated External Defibrillators (AEDs). The Opto group, in general, caters to a broad spectrum in healthcare affordability. Some group brands sell high-tech premium equipment and some others focus on cost-conscious markets.
Who are the hospitals who have taken your products or solution?
We have sold to quite a number of premier institutes like PGI Chandigarh, AIIMS hospitals etc which are our regular customers and to whom we supply some quantity every year. We are also dealing with Apollo and Fortis in the South and the North. We have done significant amount of business with hospitals like Chacha Nehru Hospital in Delhi, government hospitals etc. and we have deals with a lot of defence hospitals. We have done supplies to a lot of defence establishments. As recently, last year we have supplied 200+ AEDs to Northern Command. We provide to different government establishments and also big corporate hospitals. We are increasing our presence in India; India was not a very focal point for Opto for long time, but we are now focusing on Indian markets.

Since when you have started focusing more on India markets?
Opto Circuits acquired Advanced Micronic Devices Ltd (AMDL) around 12 years ago. It used to be a company dedicated to third party medical equipment distribution. It is a BSE listed company. Primary purpose of this acquisition was to get distribution foot print in India.

Tell us some specialities of Opto Circuts?
Within monitoring itself, we sell affordable technology from Mediaid and high end measurement and monitoring products from Criticare, some of which are also used in operating rooms. We also offer affordable solutions for ECG diagnosis under the Mediaid brand, starting from very basic single channel and way up to 12 channel ECGs. These products are used by physician offices as well as in tertiary care hospitals and diagnostic center chains.

Though investment for hardware takes a major share in the total investment
for ICT, the software segment is growing at an annual growth rate of 15
percent says
Rajmohan Nair, Head – Marketing and Partner Sales, 21st
Century Informatics

What ate the unique medical technology product/solution you provide to hospitals?
We have been successfully transforming 21CI Apex Enterprise HIS into a new healthcare technology platform. This is true, if you go through market acceptance of our product that we received a good response from the market. The product is designed so as to help our customers to standardise their treatment processes, resulting in increased safety and quality for patients and increased productivity for the hospitals. With this we could bring-in uniqueness by providing innovative solutions that can integrate and coordinate a diverse set of factors including medical technologies, critical processes, inventories, revenue cycle management and MIS analytics. The solutions address the key challenges of change management that constantly affecting the modern healthcare organisation.

Indias emerging economic trends, increase in medical entrepreneurs and demand for quality healthcare is fuelling growth in private and public sector investments in healthcare in urban India

Can you tell us about any of your innovation in medical technology field?
We found that CXOs of healthcare organisations are facing the twin challenges of delivering a high quality healthcare in one hand and maintaining significant operational process efficiencies and cost optimisation in other end. We are constantly innovating to provide new features and functionality in such a way that both these objectives are met. We are working on a new technology platform that enables rapid expansion of functionality during IT products that serves these challenges faced by CXOs. Our innovation team is currently working on launching our new platform Componium, which is aimed at empowering the entire value chain of Business Software Application IT lifecycle. With this platform, different stakeholders will be able to contribute to enrich the habitat and build newer functionalities for a specific or generic need of businesses.

Which are the hospitals have taken your solutions?
This quarter of 2013, we have received a good response from Indian healthcare market. Our Flagship product Apex Enterprise HIS product has been selected by reputed brands from the Industry such as Hiranandani Group of Hospitals, Mumbai, QRG Healthcare group, NCR Region and HLL Life Care, India.

What is the size of medical technology product and solution in India?
In what percentage the segment is growing? ICT also plays an important role in this growth. Indias emerging economic trends, urbanisation, growing middleclass, increase in medical entrepreneurs and demand for quality healthcare is fuelling growth in private sector and public sector investments in healthcare in urban India. ICT opportunities in tier two and tier three cities is growing fast. Mid-market opportunities & green field projects are having reasonably allocating good investments in ICT. The report about healthcare industry says that it is growing 20 percent per annum. Though investment for hardware takes a major share in the total investment for ICT, the software segment is growing at an annual growth rate of 15 percent. In a few years, healthcare technology segment, both product and services will grow faster due to technology triggered introductions of big data, BOYD, cloud services and other innovations in mobile solutions.

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