Clinikally, one of India’s fastest-growing digital health platforms in skincare, haircare, and nutrition, has launched Clara, a cutting-edge AI-driven skin analysis tool designed to simplify and personalise the skincare journey for millions of consumers.

Touted as a game-changer in the digital dermatology space, Clara empowers users with instant, hyper-personalised skincare recommendations using just a facial scan or uploaded image. Backed by advanced AI and machine learning algorithms, the tool evaluates key skin parameters such as hydration levels, texture, and tone to generate accurate skin profiles. These insights are then used to create tailored skincare routines and product suggestions, eliminating the guesswork and inefficiencies associated with traditional skincare methods.

“Clara is a result of our commitment to make expert-level skin analysis accessible, intelligent, and trustworthy,” said Arjun Soin, Founder of Clinikally. “It bridges the gap between overwhelming product options and informed skincare choices—delivering clear, customised advice from the comfort of home.”

The AI engine behind Clara is trained on robust dermatological datasets to ensure clinical-grade accuracy. With strict data privacy standards embedded into its design, Clinikally is also addressing growing concerns around personal data protection in digital healthcare.

Clara further enhances the user experience by enabling ongoing skin progress tracking through periodic re-analyses, creating a long-term, results-driven skincare approach. For more complex skin issues, users can seamlessly connect with certified dermatologists through Clinikally’s integrated teleconsultation service, offering a comprehensive care continuum.

In addition to personalised routines, the tool facilitates intelligent product discovery across Clinikally’s brand-agnostic catalogue, making the process of selecting and purchasing skincare solutions both efficient and customised.

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Launched at a time when the global skincare market is witnessing significant growth, Clara positions Clinikally at the forefront of the tech-enabled beauty and wellness segment. With a customer base exceeding 2 million and service availability across more than 18,000 Indian pincodes, the Y Combinator-backed platform continues to disrupt conventional skincare paradigms through digital-first innovations.

Clinikally’s investor portfolio includes global names such as Tribe Capital, Sequoia US, Goodwater Capital, and MapMyGenome’s Anu Acharya—underscoring the platform’s credibility and growth potential in the health-tech space.

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