On the occasion of World Oral Health Day, LISTERINE®, the global leader in mouthwash solutions, reinforced its commitment to improving oral health by hosting “Listerine Labs,” an interactive event designed to promote awareness about the significance of a holistic oral care routine. The initiative aimed to educate healthcare professionals, industry leaders, and consumers on the necessity of incorporating mouthwash into daily oral hygiene practices to ensure better dental health outcomes.

Raising Awareness on Oral Health Challenges in India

Oral health continues to be a pressing concern in India. According to the World Health Organization (WHO), over 95% of adults in the country suffer from cavities, and six out of ten adults did not visit a dentist in the last year. Alarmingly, eight out of ten children face oral health issues, with the majority failing to brush twice daily. These statistics underscore the urgent need for improved dental hygiene practices and greater awareness about preventive measures.

Listerine Labs: Driving Scientific Understanding in Oral Hygiene

The Listerine Labs event offered an immersive experience, featuring interactive demonstrations and scientific insights into oral care. Key highlights of the event included:

• Scientific insights on oral hygiene, such as an in-depth look at what remains in the mouth after brushing.
• Innovative mouthwash customization stations, allowing attendees to explore the science behind different mouthwash formulations.
• Product innovations showcase, demonstrating how Listerine’s advanced formulations help eliminate 99.9% of germs, protect enamel, and reduce plaque buildup.

The event attracted leading health influencers and featured a compelling panel discussion with prominent members of the Indian Dental Association (IDA), including Dr. Ashok Dhoble (Honorary Secretary General, IDA HO), Dr. Deepak Muchhala (Honorary Treasurer, IDA HO), and Dr. Sanjay Joshi (Joint Secretary, IDA HO), alongside experts from Kenvue’s Research & Development team. The discussions emphasized the critical role of mouthwash in preventive oral care and debunked common misconceptions about oral hygiene practices.

Industry Experts Advocate for a Holistic Oral Care Routine

Speaking at the event, Dr. Ashok Dhoble, Honorary Secretary General, IDA HO, highlighted the need for greater awareness and action in oral healthcare, stating, “Oral care is frequently overlooked in India, with both adults and children experiencing a range of dental problems. The Indian Dental Association strongly advocates for mouthwash as a vital component of a comprehensive oral hygiene routine. Prevention is key, and routine oral care must go beyond brushing alone.”

Nagarajan Ramasubramaniam, Senior R&D Director at Kenvue India, addressed widespread myths surrounding oral care, stating, “There is a common misconception that brushing alone is sufficient for maintaining a healthy mouth. However, brushing cleans only certain areas, leaving behind harmful bacteria that can contribute to oral problems. Mouthwash, particularly formulations powered by essential oils like eucalyptol, menthol, methyl salicylate, and thymol, has been scientifically proven to reduce plaque and gum issues significantly.”

Manoj Gadgil, Business Unit Leader for Essential Health, Skin Health, and Oral Care at Kenvue, further emphasized the need for proactive oral care, remarking, “In India, oral health awareness is often reactive rather than preventive. At Listerine, we are dedicated to educating consumers on the importance of swishing with mouthwash twice daily as an essential step in oral care, helping to prevent cavities, strengthen enamel, and ensure a healthier mouth.”

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A Call to Action for Healthcare Professionals

With oral health gaining increasing recognition as a key determinant of overall well-being, the healthcare industry has a pivotal role to play in fostering better dental care habits among patients. The insights shared at Listerine Labs reinforce the importance of incorporating scientifically-backed mouthwash solutions as part of a daily oral care routine.

As stakeholders in the healthcare and pharmaceutical sectors continue to advocate for preventive healthcare solutions, events like Listerine Labs serve as a crucial platform for driving awareness and promoting evidence-based practices in oral hygiene.

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