Aurelle Health, India’s first direct-to-consumer nutraceutical brand focused on women’s hormonal health, has officially launched. Aurelle Health sets a new benchmark in the Indian nutraceutical industry by offering clean, authentic, natural, and scientifically-backed supplements developed through thorough research and clinically proven formulations. Originating from Balaxi Pharmaceuticals, the brand aims to address the fact that 1 in 5 Indian women suffer from hormonal issues like Polycystic Ovary Syndrome (PCOS).

The brand’s mission is to educate and support women in understanding their hormonal health simply and effectively. “Hormonal imbalances are often due to unhealthy eating habits, sedentary lifestyles, and genetic factors. There is no one-size-fits-all solution for PCOS or other hormonal imbalances. Our approach combines natural ingredients with scientific research to improve the daily lives of modern Indian women,” said Paridhi Maheshwari, Founder of Aurelle Health. Maheshwari’s personal experience with PCOS and her background in the pharmaceutical industry significantly influenced the brand’s inception.

Aurelle Health has introduced products in four key categories: hair health, skin health, gut health, and weight management. The initial product line includes Clear Canvas, Mane and Maintain, Gut Health, and Tone it Down. These products are non-GMO, clinically proven, sugar-free, and vegan, adhering to the highest production standards with expert oversight to ensure quality and safety.

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Aurelle Health is a direct-to-consumer nutraceutical brand committed to providing simple solutions for women’s hormonal health and PCOS. Aurelle Health’s vision is to educate and support women in comprehensively understanding their hormonal health. Founded by Paridhi Maheshwari, Aurelle aims to become a significant part of India’s healthcare landscape by simplifying the complexities of PCOS, hormones, and supplements. The brand’s innovative supplements combine multiple super ingredients into single, convenient formulas, reducing the need for various bottles and pills for micronutrients targeting PCOS and hormonal health.

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