Emcure Pharmaceuticals, a pioneering name in the Indian pharmaceutical landscape, has unveiled its latest corporate campaign titled ‘Cure and Beyond,’ featuring renowned cricketer MS Dhoni. This campaign signifies Emcure’s commitment to transcending the traditional boundaries of healthcare by emphasizing holistic well-being and healthier living for individuals.

In an ever-evolving healthcare ecosystem, Emcure Pharmaceuticals stands firm on its belief in going beyond mere cure. The ‘Cure and Beyond’ campaign not only serves to raise awareness about Emcure’s dedication to innovation but also aims to foster thought leadership within the Indian Pharmaceutical Market.

The narrative of the campaign extends beyond the conventional role of pharmaceutical companies, focusing on supporting, empowering, and educating millions towards leading healthier lives. The campaign’s centerpiece, an ad film featuring MS Dhoni, will be disseminated across various media platforms including digital, television, and print.

Satish Mehta, the Managing Director and CEO of Emcure Pharmaceuticals, expressed, “At Emcure, we are committed to pushing boundaries. The ‘Cure and Beyond’ campaign reflects our vision and ethos. Who better than Dhoni, a symbol of surpassing limits, to champion this cause? Through this initiative, we aim to reinforce our core belief in empowering individuals and communities through innovation.”

For Emcure Pharmaceuticals, ensuring good health and well-being is just the starting point towards a life filled with aspirations and accomplishments.

The campaign video is available for viewing on YouTube under ‘MS Dhoni and Emcure make a formidable team for Cure and Beyond’.

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