Health and wellness brand TrueNorth has recently launched an innovative line of probiotic solutions named ‘SENSIBIOTICS,’ designed to cater to the growing demand for gut health and feminine wellness products in India. With the gut health market projected at a staggering $4.91 Billion and the feminine health market at $0.9 Billion in revenues, TrueNorth’s new offerings aim to capture a significant share of these lucrative segments.

The Sensibiotics range includes two specialized products: Sensibiotics for Sensitive Gut (SG) and Sensibiotics for Feminine Health. The SG variant combines the extensively researched probiotic strain Lactobacillus Rhamnosus GG (ATCC 53103) with Saccharomyces Boulardii, utilizing Smart Release Technology (SRT) capsules for improved delivery. This formulation targets common gastrointestinal issues, offering a preventive approach to maintaining gut health.

On the other hand, Sensibiotics for Feminine Health boasts a potent blend of probiotic strains such as Lactobacillus Crispatus, Lactobacillus GASSERI, Lactobacillus JOHNSONII, and Lactobacillus Rhamnosus GG (ATCC 53103), also leveraging SRT capsule technology. This product is designed to proactively support feminine health, providing a preventive solution rather than a reactive one commonly found in the market.

According to TrueNorth’s co-founders Sahil Samra and Twinkle Samra, these products are tailored to meet the needs of today’s professionals who face health challenges due to stress and urban lifestyle pressures. The advanced formulations and technology used in Sensibiotics signify TrueNorth’s commitment to enhancing individual well-being and setting new standards in the global health supplement industry.

Furthermore, recent research by AIIMS, published in Clinical Immunology, highlights the potential benefits of Lactobacillus Rhamnosus (LR) in managing serious lung conditions like ARDS, which is crucial in combating diseases such as Covid-19. TrueNorth’s Sensibiotics range, containing Lactobacillus Rhamnosus GG, indicates a broader scope beyond improving gut and urinary health, potentially playing a key role in lung health protection.

Consumers can access these products through TrueNorth’s website and popular health apps like Apollo and TATA 1mg. TrueNorth plans to expand its impact on health and wellness by offering a comprehensive range of supplements, including probiotics, enzymes, vitamins, and other innovative nutraceuticals, catering to the evolving health needs of individuals in today’s high-stress lifestyles.

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