In a significant move towards improving healthcare accessibility and awareness, President Droupadi Murmu is set to inaugurate the “Ayushman Bhava” campaign on September 13. Union Health Minister Mansukh Mandaviya announced this initiative on Monday, stating that it aims to ensure the optimal delivery of health schemes to every intended beneficiary, even those in remote areas.

The campaign will be formally introduced during the ‘Seva Pakhwada,’ which coincides with Prime Minister Narendra Modi’s birthday on September 17. This two-week event, ending on October 2, will witness a series of activities aimed at enhancing healthcare access and awareness across the country.

Union Health Minister Mansukh Mandaviya emphasized the importance of saturating health services in every village to achieve the overarching goal of “health for all,” in line with the vision of ‘Antyodaya.’

The “Ayushman Bhava” campaign comprises several key components, including “Ayushman Apke Dwar 3.0,” which focuses on creating and distributing Ayushman cards to all remaining eligible beneficiaries. Additionally, “Ayushman Mela” will organize weekly health melas at the level of AB-HWCs (Ayushman Bharat Health and Wellness Centres) and Community Health Centres (CHCs). The “Ayushman Sabha” will be conducted at the village/ward level to raise awareness about various healthcare schemes and services.

Through the successful implementation of these initiatives, the campaign aims to transform gram/nagar panchayats into ‘Ayushman Gram Panchayats’ or ‘Ayushman Wards,’ achieving saturation of selected health indicators.

During this programme, camps will be established to distribute Ayushman Bharat cards, benefitting approximately 60,000 individuals. Moreover, an online organ donation pledge registry will be launched during the ‘Sewa Pakhwada’ to facilitate registrations from willing citizens across the country. A 24×7 toll-free helpline number, 1800114770, will be operational to provide guidance on the pledging process and information regarding organ donation.

As part of the ‘Seva Pakhwada,’ all blood banks will host at least one blood donation camp to ensure a steady supply of blood and its components in the future. Cleanliness drives at all public health facilities, spanning primary, secondary, and tertiary levels, will be conducted with the support of gram panchayat members and other stakeholders.

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