The centre has urged states to ramp up efforts to provide Covid-19 vaccination under the ‘Har Ghar Dastak’ campaign. Union health secretary Rajesh Bhushan in a letter to state officials asked them to ensure that all eligible adult population is vaccinated at the earliest. He also suggested measures to ensure more people are encouraged to get the vaccine.
“Local heroes/influential figures within districts or villages who are themselves vaccinated can effectively motivate their peer groups. Trusted individuals/community leaders may be identified and appointed as ambassadors,” said the Union Health Secretary in his letter.
He said that these ambassadors may also be given incentives by assigning referral codes on the CoWIN portal to them. “Every individual they get vaccinated should be added to their tally at Covid-19 Vaccination Centres (CVCs) through CoWIN,” he wrote. He further suggested providing certificates of recognition at the gram panchayat level. He added, “I am sure such innovative ideas or initiatives at the local level may further help in motivating people and mobilising the left out or dropped out beneficiaries”.