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The Science of being sensitivity-free

Do you feel a sensation in your teeth when you eat or drink certain foods? Is this a daily problem or perhaps just an occasional annoyance? You may have dentin hypersensitivity, another name for sensitive teeth. Tooth sensitivity is a common dental problem that can develop over time, typically as a result of gum recession or enamel wear.


Some of the other common causes of sensitive teeth include teeth grinding and brushing too hard. Sensitive teeth may affect as many as 1 in 3 people, even young adults. Most sufferers are between 30 and 50 years old.

After discovering one has tooth sensitivity, it is a natural next step to want to know what they can do about it. It is advisable to talk to a dentist about what has caused this problem, what can be done to get relief and how to help prevent it from getting worse. They can advise sufferers on the most suitable oral care routine for someone with sensitive teeth, the best toothbrushing techniques, how often and when. In addition, one can also opt for a simple solution by changing their regular toothpaste to one that is especially formulated to cater to sensitive teeth, such as Sensodyne.

What sets Sensodyne apart?


Sensodyne comes from the house of GlaxoSmithKline, one of worlds largest consumer healthcare companies with a heritage that goes back to over 160 years. GSK is a science-led global healthcare company with a mission: to help people to do more, feel better, live longer.

Science forms the core of GSKs product portfolio, along with a relentless focus on innovation and customer. Sensodyne is one such brand which is dedicated to creating a future where every life is sensitivity free. Sensodyne has been available in the Indian market since 2010, starting with its base variant. Since then, it has continuously been innovating to cater to various consumer needs such as quick comfort and also repairing of teeth. Within two years of its national launch, Sensodyne was available in 3 variants: Base Sensodyne, Sensodyne Rapid Relief and Sensodyne Repair & Protect and also extended to toothbrushes in 2013.

What makes the products so effective for sufferers of sensitive teeth?

Base Sensodyne contains Potassium Nitrate. Clinical studies show that potassium nitrate progressively reduces tooth sensitivity over a period of weeks. This works to relieve tooth sensitivity and provides lasting protection throughout the day. It is clinically proven to provide relief in two weeks.

Sensodyne Rapid Relief is known to get to work in just 60 seconds. The Strontium Acetate in the product works by providing a physical plug within the microscopic channels which helps to prevent the response to triggers which can cause the short, sharp sensation in teeth. Rapid Relief is a quick-response solution that creates deep, acid-resistant occlusions that prevent tooth sensitivity. In addition to this, regular use of Sensodyne Rapid Relief also ensures long-term protection against Dentine Hyper Sensitivity (DHS).

Sensodyne Repair and Protect is formulated to provide a higher order benefit of repair as it repairs areas of the tooth that are susceptible to sudden sensitivity with daily use. Sensodyne Repair and Protect contains Novamin – a unique formula with its roots in a technology originally developed to help stimulate bone regeneration. The patented Novamin technology actually repairs teeth thereby ensuring consumers can do more than just provide relief from the unpleasant sensation “ they can continuously repair, strengthen and protect their teeth with regular use.

Sensodyne Toothbrushes (sensitive and expert) are specially designed for people with sensitive teeth. The soft end rounded bristles are gentle on sensitive teeth and the dome-shaped head is tender on gums.

Sensodyne is a dentist recommended brand and never claims superiority. Since its introduction in 1961, Sensodyne is now present in 120+ countries across the globe. Sensodyne is the #1 selling toothpaste for sensitive teeth, offering a range of specifically formulated toothpastes. The brand promises to provide superior specialist care, borne out of years of expertise, to cater to the needs of people suffering from sensitive teeth.

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