PharmaSecure launches psConnect a mobile health platform

PharmaSecure is the market leader for mobile authentication technology that
empowers the end consumer to check and authenticate his own medicine by SMS, voice or web. Each medicine package coded by PharmaSecure has a unique, randomly generated alphanumeric code printed directly on the package. When a consumer sends this code by SMS, voice or web, a message comes back verifying the medicine is genuine. Based on experience in mobile authentication and the huge potential of mobile health care to transform health care delivery, PharmaSecure is launching psConnect- a mobile health (mhealth) platform that enables a variety of providers to offer mhealth services to targeted groups of patients. Now consumers can opt-in to health services when they authenticate a PharmaSecure coded medicine package. Initially, three services will be provided: free health tips, free refill reminders and talk to a health advisor.



In addition to improving health literacy and treatment compliance for patients, the psConnectplatform has the added benefit of establishing a two-way channel of communication between the manufacturer and the consumer. This can be used to disseminate important drug safety information, educate consumers about their particular ailments and inform patients about key public health initiatives. The platform provides manufacturers numerous possibilities to increase their market advantage, distinguish their brand and create loyal consumers.

Speaking about the launch of psConnect,Mr. Kishore Kar, Vice President, Sales and Marketing, PharmaSecure PAS Indiasaid,PharmaSecure has established itself as a trusted name in the mobile authentication solution space and its the right time for us to take the next step. The launch of psConnectwill change the way people interact with medicines and practitioners. The ease of usage is the key to this solution, the consumer is empowered with information about his medicine, knowledge on a particular ailment, refill reminders to purchase medicine, health tips and ready accessibility to a doctor everything with just one tap on his mobile phone.We are proud to be associated with HealthFore for these services.



Commenting on the launch Nitin Goyal, Senior Vice President, HealthFore, added “We are delighted to extend our Medi-Life service on thepsConnectplatform. We are proud of our relationship with Pharmasecure, and believe that psConnectwill help consumers take better control of their health and wellness needs. The coming together of the reach offered by mobile telephony, and the medical expertise enabled through technology, is the only way to make affordable healthcare available pan India.”

Over the past decade the telecom industry has boomed with now over 900 million wireless subscribers in India alone. This makes the mobile phone by far the best medium for communicating with and reaching the masses, especially people located in physically remote areas of the country. Mobile phones are now being used to disseminate information about government services (e.g. passport application status), provide financial inclusion (e.g. opening of bank accounts in villages) and create access to health services.Already ten of the top manufacturers in India have started using PharmaSecures innovative services. Pharmaceutical companies benefit from PharmaSecures affordable and effective solution to safeguard their products against counterfeits and provide consumers safe medicines.



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