Pharma

20 crore medicine packages protected by PharmaSecures technology

PharmaSecure announced it has coded over 20 crore packages of medicine for consumers to verify by SMS at 99010 99010.
PharmaSecure is the market leader for mobile authentication technology that empowers the end con-sumer to check and authenticate his own medicine by SMS, voice or web. Each medicine package coded by PharmaSecure has a unique, randomly generated alphanumeric code printed directly on the package. When a consumer sends this code by SMS (voice or web), a message comes back verifying the medicine is genuine.
India is one of the worlds leading producers of drugs by volume and is increasingly being identified as the drug manufacturing hub for the rest of the world. But, it faces a huge threat by the circulation of spurious medicines being produced by the counterfeit mafia.

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While exact estimates are hard to come by and vary, in recent months government officials have spoken out on the menace of fake drugs and the steps they are pursuing to combat the problem.
PharmaSecures mobile authentication technology empowers the end consumer to check and authen-ticate his own medicine at an affordable cost of an SMS, explains Mr. Kishore Kar, Vice President, Sales and Marketing. This service is easy for the consumer and a simple, but effective solution for manufacturers.
Already ten of the top manufacturers in India have started using PharmaSecures innovative services. Pharmaceutical companies benefit from PharmaSecures affordable and effective solution to safe guard their products against counterfeits and provide consumers safe medicines.
Mobile phones are ubiquitous; in India alone there are over 900 million wireless subscribers. Mobile authentication is accessible to the masses and provides patient safety at an affordable cost an SMS. Nathan Sigworth, Founder and CEO, PharmaSecure explains, Mobile authentication has high relevance in a country like India, because it has leapfrogged the landline culture and the mobile has become the way of life. The ease of usage is another advantage in popularizing the concept and its benefits.
The global anti counterfeit packaging market is expected to be worth US$79.3 billion by 2014, growing at an estimated CAGR of 8.6% from 2009 to 2014.

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