Billion Hearts Beating, a 360-degree national communication campaign of the Apollo Hospitals Group and The Times of India, won the Global Award for Brand Excellence as the Campaign of The Year Award at the recently concluded World Brand Congress 2010, at Mumbai. In its eighteenth year now, the World Brand Congress is an annual showcase event & is an interface for top utives from brands and marketing organizations worldwide. The agenda of the year was to address the current critical business challenges and also to recognize and reward the best communication campaigns, across various categories. Like every year, an independent jury selected the best campaigns, professionals and organizations of 2010 to be awarded at the “Global Awards for Brand Excellence” for excellence in brand building. With nearly 300 entries from around the world across various categories, the jury had a challenging task to shortlist and choose the best ideas that made a difference in communicating the message effectively. Apollo Hospitals’ Billion Hearts Beating was one of the twenty seven ‘Campaigns of The Year’ that were submitted to the jury and after deliberations, made the cut, along with three other campaigns, to be awarded the best marketing Campaign of The Year 2010. Through its Billion Hearts Beating campaign, the Apollo Hospitals Group has been able to make a positive difference to the fight against heart disease in India, by engaging with nearly 100,000 individuals so far and motivating them to make lifestyle changes towards a healthy life. The campaign continues to gather momentum with celebrities, opinion makers and heads of states, all lending their charisma to help the cause of a healthy heart.