As healthcare costs continue to rise and insurance penetration remains limited—currently covering only about 36% of the population—millions of Indians are left financially vulnerable during medical emergencies. Recognising this systemic gap, fintech innovator CarePay has launched Careena – an AI-powered healthcare EMI platform designed to make medical financing more seamless, accessible, and patient-centric across India.

CarePay’s newly launched platform offers instant, no-cost EMI approvals up to ₹10 lakhs for a wide spectrum of healthcare needs, including surgeries, diagnostics, chronic disease management, and preventive health services.

At the heart of this digital transformation is Careena (CARE Engagement Assistant), an intelligent AI-based assistant developed to guide patients through the financing process in real-time. Built with user-centricity in mind, Careena evaluates key data points such as employment status, educational background, and income levels to offer instant eligibility checks and approval decisions within minutes—a process that traditionally took days.

“Our goal is to dismantle the financial barriers preventing timely medical intervention. Careena is more than just a digital tool—it’s a healthcare financing companion that ensures timely access to quality care without the financial stress,” said Gaurav Gupta, CEO of CarePay.

Key features of the platform include:

• 0% EMI options, where partnering hospitals absorb the interest cost to enhance patient acquisition.
• AI-based risk assessment that ensures accurate and swift loan approvals.
• Mobile-first design for easy access across all devices and seamless integration with hospital management systems.
• End-to-end encryption and regulatory compliance to uphold data privacy and security.

The company has already gained significant traction in the healthcare ecosystem, with strategic alliances across 550+ wellness centres, 1,500+ clinics, and over 30 leading hospitals. CarePay has also collaborated with five multinational healthcare firms and 25 chronic care facilities to broaden the reach of its innovative financial solutions.

Also read: India Sets Global Benchmark in Immunisation and Child Health: UN Reports Applaud Progress

Founded in 2023, CarePay has positioned itself as a frontrunner in B2B2C healthcare financing, empowering providers with flexible patient payment options while enhancing operational workflows.

With Careena at the forefront, CarePay is reshaping how patients and providers interact around financial decisions in healthcare, ushering in a new era of AI-led, inclusive medical financing in India.

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