India Chambers has appointed Amit Srivastava, Founder & CEO of Nutrify Today, to the Governing Board of the Rural Economic Forum, under the ambitious One India Project. The appointment marks a pivotal effort to infuse next-generation technologies and sustainable agri-nutrition strategies into the heart of India’s rural transformation agenda.

The One India Project, driven by Dr. Nitin Pangotra, President & CEO, India Chambers, is focused on unlocking scalable, technology-led opportunities in rural India. By aligning policy, research, and entrepreneurial efforts, the initiative aims to bolster a $3 trillion rural food-tech and nutraceutical economy.

At the Intersection of AI, Nutrition, and Rural Enterprise

Amit Srivastava, known for his pioneering work in responsible nutraceutical innovation, brings deep expertise in AI-enabled agricultural and nutraceutical systems through Nutrify Today’s proprietary platform, NutrifyGenie AI. The platform has emerged as a peer-reviewed benchmark in the global nutraceutical sector, with its curated datasets supporting research published by renowned scientific publishers such as Elsevier.

“India’s emergence as a global science hub for nutraceuticals is powered by innovators like Amit, who combine ethical science with technological sophistication,” said Dr. Pangotra. “His appointment signals our intent to accelerate the rural economy through traceable, AI-powered supply chains and regenerative agricultural models.”

Strategic Pillars for Rural Healthcare and Nutrition Innovation

In his new role, Amit Srivastava will lead a series of transformative initiatives:

• AI-Powered Traceability: Deploying NutrifyGenie AI to establish robust, transparent supply chains for sourcing medicinal and organic crops from rural India, enabling farm-to-shelf traceability.
• Farmer-Led Value Creation: Empowering smallholder farmers to cultivate certified botanical ingredients, converting farmlands into high-value nutraceutical zones.
• Nutritional Security Framework: Collaborating with institutions such as IIT Kanpur and the Indian Council of Medical Research (ICMR) to develop a national roadmap for nutritional security, aligning with the public health goals of preventive care.
• Carbon and Livelihood Integration: Supporting “GauVan,” a carbon sequestration initiative that leverages cattle-based regenerative farming to align climate resilience with income generation.
• Rural Startups and Skill Building: Catalysing a new generation of health-focused rural entrepreneurs by integrating technical skills, funding access, and market linkages.

Positioning India as a Global Nutraceutical Powerhouse 

India’s nutraceutical industry has seen exponential growth, from $2 billion in 2015 to an estimated $20 billion in 2025, at a CAGR of 13.5%. With a strong pharmaceutical heritage and emerging biotech innovation clusters, India is well-positioned to shape global standards.

“A purpose-driven approach has always led us to scale responsibly,” Amit Srivastava remarked. “This new collaboration with India Chambers reinforces our commitment to co-creating a $100 billion Indian nutraceutical movement that is rooted in science, powered by AI, and driven by rural entrepreneurs.”

Rural Healthcare: The Emerging Frontier

With the increasing convergence of health-tech and agri-nutrition, this appointment highlights a broader industry opportunity: the integration of healthcare outcomes with nutraceutical science, particularly in rural populations. As India’s healthcare systems explore preventive models and decentralised care, nutraceuticals could play a vital role in reducing the burden on traditional medical infrastructure.

By advancing AI-led traceability, sustainable sourcing, and rural supply chain digitisation, this collaboration underscores the potential of nutraceuticals as a critical pillar in India’s next-generation public health strategy.

Also Read: Andhra Energy Minister Inaugurates New Primary Health Centre in Addanki, Guntur District 

A New Chapter in Inclusive Innovation

As the Rural Economic Forum charts its roadmap under Amit Srivastava’s leadership, the broader impact lies in converting rural communities into knowledge-enabled, economically empowered ecosystems. This appointment is not just about rural development; it signals a paradigm shift in how India envisions the intersection of technology, nutrition, and public health for the next billion.

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