In a bold move to redefine healthcare accessibility and affordability, Bajaj Finserv Health, a subsidiary of Bajaj Finserv, has announced plans to invest INR 1,000 crore in advancing its products and technology. Following its acquisition of third-party administrator (TPA) Vidal Health in April 2024, the company is set to enhance its offerings with innovative services, including the introduction of its ‘Health Saathi’ concierge service.

Speaking about the challenges in healthcare delivery, Devang Mody, Managing Director and CEO of Bajaj Finserv Health, stated, “Providing a seamless healthcare experience remains challenging, even for insured customers. Issues like paper-based systems, limited customer awareness of TPA rights, and inadequate understanding of health insurance policies often hinder informed decision-making.”

The ‘Health Saathi’ concierge service aims to address these challenges by assisting policyholders with hospital selection, documentation, and treatment navigation. The service is particularly beneficial for individuals unfamiliar with healthcare processes or those newly relocated to a city.

In addition to concierge services, Bajaj Finserv Health is introducing value-based care products, such as a maternity care plan that offers holistic support beyond financial reimbursement. The company’s initiatives align with its vision of enhancing trust and improving service delivery through investments in fraud detection technology and AI-powered systems.

Also Read: Star Health Insurance Launches ‘Star Arogya Digi Seva’ with CCDC to Transform Rural Healthcare Through Mobile Health Units

Expanding Healthcare Network
Bajaj Finserv Health boasts a robust network of over 100,000 doctors and 16,000 hospitals, handling 150,000 monthly transactions related to outpatient department (OPD) expenses. These efforts are closely aligned with the National Digital Health Mission (NDHM) by NITI Aayog, emphasizing cashless and accessible healthcare for all.

The acquisition of Vidal Health has further strengthened Bajaj Finserv Health’s capabilities in healthcare administration. By integrating digital platforms, the company connects key stakeholders in the ecosystem, offering seamless services across OPD, wellness, and inpatient department (IPD) care.

Mody envisions a future where the healthcare industry adopts open architecture, enabling customers to make informed TPA choices and ensuring a more patient-centric approach. With its investment and expanded service offerings, Bajaj Finserv Health is poised to play a pivotal role in reshaping healthcare delivery in India.

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