To raise awareness about breast cancer, Philips India has launched a week-long campaign across India to educate husbands about the need to secure their wives health.
The Husband Initiated Movement (HIM) campaign, now in its fourth year, will promote the benefits of early detection of breast cancer by motivating husbands to encourage their wives to undergo breast self“examination.
An increasing numbers of patients are in the 25 to 40 years of age, which is a disturbing trend. For a woman family concerns take precedence and her own health becomes the last priority. It is our aim to reach the maximum number of women across various strata of society, said V Raja, head of healthcare, Philips India.
The campaign, involving oncologists, opinion leaders, survivors and care providers, has already reached out to over one crore people.
Moreover, Philips community centres in urban slums will spread awareness about the disease and adoption of lifestyle in preventing cancer. In addition to that, Philips has initiated an online petition campaign on Change.org.
Also, in selected states like Punjab and Kerala preventive screening and medical help is being provided through the Asha Jyoti and Mamo van projects.
Over 10,000 women have been screened for breast cancer in the past three years by Asha Jyoti Project.
With approximately 1.4 million women being diagnosed with breast cancer and one in every two women dying from it, early detection can significantly improve survival rates.