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Healthcare Management is Need of the Hour

To discuss the challenges faced by the healthcare sector in the country and the urgent need to overcome these, a panel of high profile speakers and corporate honchos came together at the conference onInnovative and Sustainable Healthcare Management: Strategies for Growth organized by the All India Management Association in Bangalore.

This conference, second in its series, focused onInnovative and Sustainable Healthcare Managementand how fostering innovation and learning from select best-in-class healthcare delivery models, technologies, diagnostics, and payment schemes have helped deliver quality healthcare to a whole new set of consumers.

The theme address was delivered by Preetha Reddy, Conference Chairperson, Managing Director Apollo Hospitals Enterprises Ltd & Vice President, AIMA said,I congratulate AIMA on focusing healthcare however in order to see what can be done in the future to drive in more innovation and greater sustainability in the healthcare sector. With this conference we aim to ignite the minds of the healthcare providers to go beyond their traditional boundaries and the thought process in the healthcare delivery. The challenges are large and the danger of not tackling the menace of the disease burdened in the country innovatively will have a far reaching and disastrous consequences.

K Jairaj,Former Additional Chief Secretary, Government of Karnataka & Past President AIMA reiterated,Healthcare is an emerging area in management and the issues which dominate here are access, affordability and efficiency. AIMA is trying to provide a forum for healthcare professionals to deliberate on these issues and arrive at a conclusion.

EV Ramana Reddy, Secretary to Government Health and Family Welfare, Government of Karnatakafocused onHealthcare in itself is very complex and to make it sustainable for 1.2 billion Indians is a huge challenge. We are fighting with the diseases of both developed countries lifestyle diseases like cancer, diabetes, hypertension and underdeveloped countries like malnutrition, Tuberculosis and other communicable diseases. To make healthcare management sustainable, we need to have a holistic approach. We need to have convergence with the departments managing sanitation, nutrition and drinking water.

Rekha Sethi, Director General, All India Management Association commented, We face a strange situation on one hand, patients from all over the world come to India for world class and affordable healthcare and on the other there is the bottom of the pyramid, where unfortunately adequate and affordable healthcare remains a hope for large number of Indians. It is a great business opportunity and a management challenge to increase healthcare supply at low cost.

The first plenary session brought together the various segments across the healthcare continuum – including providers, payers, pharmaceuticals, and diagnostics to discuss the state of play of the sector and how they have fared in making the most of the opportunities available. The panelist includedMr. Kewal Handa, Managing Director, Pfizer India&Past President, AIMA, Mr. Dilip Jose, Zonal Director Fortis Healthcare Ltd, Mr.Rajen Padukone, CEO & MD, Manipal Health Enterprises and Mr Shreeraj Deshpande Head- Health Insurance Future Generali India insurance Company Ltd.

Kewal Handa, Managing Director, Pfizer India&Past President, AIMA said,India is strong in Information Technology but the challenge lies in how to provide this, in larger access and coverage in the healthcare sector.There is a great opportunity in healthcare segment. Infrastructure investment is required in doctors, hospitals, nurses and paramedics. Insurance sector needs to be scaled up to meet the insurance needs of the larger population.

Dilip Jose, Zonal Director Fortis Healthcare Ltd, commented,Healthcare space in India has grown rapidly in the last decade. However there is tremendous disparity in both availability and affordability. The challenge lies in how to address these issues. It is essential to have sustainable growth and innovative solutions keeping in mind the Indian context.

The second session focused on learning from Indias biggest and best in class case studies in healthcare delivery and the strategies these leaders have adopted in bringing about large-scale change. The session explored the improvisation and customization that were adopted to meet local demands and plug gaps in the Indian healthcare system. The eminent panelists were Charu Sehgal, Senior Director & Lead Life Sciences & Healthcare Consulting Deloitte, Sangita Reddy,utive Director Operations Apollo Hospitals, Ashwin Naik, Founder and Chief utive Officer,Vaatsalya, Sanjay Kakkar, Chairman Jai Medica Pvt Ltd.

Sanjay Kakkar, Chairman Jai Medica Pvt Ltd. stated, India is witnessing an epidemic of heart diseases with about 3 million deaths per year and with approximately 12 percent of the population affected. Indians have a higher genetic predisposition to heart disease, affecting people at younger ae with greater severity and higher mortality than the West. In India we need to improve on the current routine tests done to identify heart attack.

The last plenary session on Sustainable Innovations and Leveraging Technology witnessed various speakers discuss how innovations across a spectrum of complementary areas such as technology, payment schemes, and diagnostics have played and continue to play a pivotal role in pushing the goal of sustainable healthcare growth in India. The panelists included in this session were Vishal Gupta, Vice President, Global Healthcare Solutions, CISCO, Sreenath A.V, Vice President – Business Solutions Division, Wipro Limited, Munesh Makhija, Chief Technology Officer,GE Healthcare Indiaand Zeena Johar,President,IKP Centre for Public Health.

The healthcare sector has emerged to be one of the most promising and progressive sectors in India. Currently valued at more than US$ 70 billion, it is projected to grow further to reach US$ 280 billion by 2020. Although Indian healthcare has made rapid strides basic issues of affordability, availability and quality continue to persist and affect a large section of the population. Driven by the pressures of increasing costs and reducing margins, healthcare providers are also grappling with challenges around improving productivity and efficiency of healthcare services. Through this summit, AIMA has brought forth these challenges and how we can overcome these, as a country, to foster growth.

This conference therefore brought together over 180 participants from across the healthcare continuum to discuss their growth strategies as well as efforts that have helped drive more innovation and greater sustainability in healthcare.

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