Abbott launches ‘Healthy Mother Healthy Baby’ programme

Abbott is launching ‘Healthy Mother Healthy Baby’ an educational programme on good nutrition for mothers, in partnership with doctors and nutritionists across 150 towns in India. The programme is part of National Nutrition Week. Pregnancy is a critical window for future health of both the infant and the mother. Research indicates that many diseases that manifest in adulthood may have their origins in the foetal stage. The Abbott Healthy Mother Healthy Baby initiative aims at helping mothers-to-be and recent mothers aware of the critical importance of nutrition in their diet. Organised by Abbott under the banner of Mama’s Best supplement, the programme is a first of its kind initiative in India, and will see these experts also provide personalised, pre-natal counselling with emphasis on the importance of pregnancy nutrition, exercise and diet. The occasion will also see the launch of India’s first ever nutritional tele-counselling facility. Mothers can call on the toll-free number 1800-22-0046 from anywhere in India to seek expert nutri-counselling. Commenting on this holistic initiative that is aimed at providing 360 degree access to nutri-counselling, Rehan A. Khan, managing director and country head, Abbott Nutrition India said, “Abbott Healthy Mother Healthy Baby programme is aimed at equipping Indian mothers with crucial information that can help them during their pregnancy and breast feeding months. It is often hard to access reliable and expert information, especially in the smaller cities and towns of India. It is this fact that backs our effort to put in place India’s first ever toll-free nutrition tele-counselling number as well as a dedicated website on mother and baby health.”


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