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Fujifilm Making A Splash with Innovation

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Chander Shekhar SibalFujifilm has leveraged its imaging and information technology to become a global presence known for innovation in healthcare, photo imaging, graphic arts, recording media, industrial products, optical devices, highly functional materials and other high-tech areas.

The company is continuously innovating-creating new technologies, products and services that inspire and excite people everywhere.

Our products are best in terms of image quality. Major difference is quality and reliability of our products. We have CR (computed radiography), DR (digital radiography) and digital mammography, Synapse PACS (Picture Archiving and communication system), Endoscopy, Dry Chemistry analyser. We have over 30,000 plus installation base across India.

Our Full Field Digital Mammography – Amulet Innovality is the future of Mammography and certainly has much scope considering the rapid increase in the number of breast cancer cases going undetected in India. In order to provide timely diagnosis, Fujifilm has installed Amulet Innovality in several healthcare centers across the country.

In addition, the development of Tomo biopsies has a fundamental role in early detection of the disease. Tomoguided biopsy can be beneficial in situations such as lesions can only be seen on tomosynthesis, lesions visible in only one view, and presence of subtle masses and asymmetries.

Chander Shekhar Sibal

With rising cases of breast cancer in women, there is a pressing need to raise awareness about early cancer detection at grassroots level. While innovations in healthcare technologies will empower and strengthen our efforts, the imperative today is to strengthen our reach with a shared vision of helping people fight this growing menace.

The company has been making concerted effort to raise awareness and promote early detection and treatment of breast cancer in India. It had held several roadshows across the country to create awareness of the disease and consistently supported the pink ribbon campaign via Pinkathon.

The company has tie up with more than 25 hospitals to raise awareness and promote early detection facilities. Fujifilm firmly believe that with precise treatment and correct knowledge India can save many lives.

Fujifilm has recently organized a symposium with the message “Evolving Trends in Breast Imaging” in association with IGMC , Shimla and Government Medical College, Aurangabad. The event reached and impacted the minds of more than 300 Radiologists/Oncologist across North and West region.

We have released a clinical case study book on digital mammography titled “Identifying Breast Cancer with 3D Tomosynthesis” by Dr Shilpa Lad from NM Medical Mumbai.

Fujifilm has also partnered with the Indian Cancer Society to provide practical knowledge and quality screening for women of Delhi and NCR who cannot afford quality treatment. Under the partnership Fujifilm is conducting medical camps to generate awareness about breast cancer and breast self-examination. Free breast cancer screenings will be organized for women above 40 years. It is an endeavor to utilize Fujifilm’s state-ofthe- art technology for the betterment of people at large.

(Writer is Chander Shekhar Sibal, Senior Vice President, Head of Medical Division, Fujifilm India Private Limited)

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