Imagine serving allergy remedy advertisements to a targeted region only when allergies symptoms are flaring up in the area. Thanks to a partnership between real-time illness information provider Sickweather and digital marketing technology leader, Jivox, it can happen almost as quickly as a sneeze.
Sickweather, the world’s first real-time map of human health, uses crowd sourcing to track a wide range of illnesses and symptoms. The anonymous data from millions of monthly reports is analysed and organised to provide highlights about illnesses trending in a specific area. That information is available through a free app.
“It’s like a Doppler Radar for illnesses,” says Dodge Graham, Sickweather CEO and co-founder. “The data we provide helps people easily see what symptoms and illnesses people in a specific area are dealing with. This helps them make informed decisions about their healthcare.”
A more detailed version of the data is available for business applications. The value for businesses providing products or services to sick people is the ability to deliver what’s needed when it’s needed – not just historical buying activity.
Jivox IQ is a cloud-based, data-driven platform for delivering personalised digital advertising and marketing experiences at scale. Jivox personalises dynamic creative based on a wide range of very granular first- and third-party as well as contextual data triggers, including the latest addition of the Sickweather data.
Jivox’s AI-powered iterative decision rules are adaptive to ad performance and audience behavior in real time. It is a powerful solution for engaging consumers with the right message, the right product offer, in real-time and across all channels.