EarthFood produces its own vegetables that are completely residue free. The produce is much healthier and cuts the risk of obesity, blood pressure related issues or any type of allergies that arise from vegetable residue, says Nilesh Palresha, Executive Director, EarthFood, in an interview with Vivek Ratnakar of Elets News Network (ENN).
What is the main idea behind EarthFood?
I have always been a keen observer and often noted the humongous increase in the amount of fertilizers and pesticides being used on the agriculture produce, which in turn would be consumed by the masses leading to some serious health disasters. Keeping this in mind, we realised that there needs to be an alternate solution to this problem, which ultimately gave birth to EarthFood.
We produce our own vegetables that are completely residue free. The produce is much healthier and cuts the risk of obesity, blood pressure related issues or any type of allergies that arise from vegetable residue. We at EarthFood believe that food should be pure, fresh, nutrient-rich and healthy, hence at EarthFood the produce is grown naturally and in an eco-friendly way. We use a healthy mix of traditional methods and innovation to keep pollution and wastage to a minimum.
Which chemicals and harmful pesticides threaten the health of Indian population the most?
Use of strong chemical pesticides has been a predominant factor in the agriculture sector for a long time. This use of toxic chemical pesticides has had a very negative impact on the environment leading to a potential damage to the agriculture produce, agricultural soil as well as the health of masses who consume it.
Pesticides such as Mancozeb, Carbendazium, Phorate, Metalaxyl, Chlorpriphos and Captafol are dangerous for health and their use should definitely be to a minimum.
Please share the findings of studies or tests conducted by EarthFood that clearly underscore the health implications of consuming chemically treated food for common people in India?
It has been frequently been observed that the quality of the food that is consumed by the masses has been constantly deteriorating. According to the tests conducted by our quality department, it was observed that consumption of chemically treated food increases the risk of leukemia, prostate cancer, lymphoma, skin cancer. Additionally, our studies have also indicated that people subjected to chemically treated food are also at a high risk of skin allergies and diarrhea.
What steps have been undertaken by you to raise awareness about residue free food products?
In order to create awareness we are focused on organizing various events which promote the health benefits of consuming residue free products. Rapid evolution of digital media is an added advantage for us as we do endorse a lot of content regarding residue free farming which indirectly helps in creating awareness of the brand.
Please share with us your future plans
We have 100 acres of land in Malthan where we would be introducing Hydroponic techniques (soil-less farming) to cultivate Exotic vegetable by December 2017, which will help us in consistent supply. Recently we have acquired 240 acres of land at Belwadi, which is 110 km away from Pune. Currently, we grow Exotic and Indian vegetables and soon we plan to introduce spices (Chilly, Turmeric, coriander powder) in market.
In our expansion plan, we will dedicate 50% land to fruit plantation and 50% to vegetable. We also plan to expand from 300 to 1000 acres in the next three years. Additionally, we have stepped into regular vegetables and masalas which we plan to expand by next year. We also have a tie up with major retailers in Pune and we are planning to enter Mumbai and Bangalore market.