Product Watch 649

BenQ launches its Miacare contact lens in India

BenQ MaterialsTaiwan-based manufacturer of optoelectronic products BenQ Materials has launched its contact lens brand called Miacare, which the company claims has the world’s highest oxygen transmissibility of 187.5 (Dk/t), at a function in New Delhi recently.

With the launch of Miacare, which literally means ‘My Care’, BenQ Materials aims to eliminate contact lens related discomfort and risks with the help of its patented EautraSil Hydrophilic Silicone Technology. The product delivers a revolutionary technology that perfectly combines silicone molecules with hydrogel, without the use of solvents.

“Our idea of innovation has never been competitor/competition focused, because you have to wait until there is a competitor doing something. Being ‘People’ focused allows us to be pioneering. We understand the hypoallergenic concerns and high oxygen needs for contact lens wearers and then coming up with Miacare to bring comfortable, healthy and beautiful solutions to contact lens wearers,” said Dr ZC Chen, Chairman and CEO, BenQ Materials.

In addition to the pre-existing products the brand offers, BenQ Materials will also launch Miacare’s ‘SOHO’ and ‘DELIGHT’ in India soon.

Vishnu Traders and Vision Source will be Miacare’s official distribution partners in India.

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