Magazine

A Food Brand with Honest Approach

Views: 2.0K

Vijay R. Gupta
Founder and Promoter of Honest Group

‘Honest’ believes in having a crystal clear relation between the customer and the brand. It believes in keeping an honest approach to satisfy its customers with freshly cooked food by using 100 per cent pure spices and standardised ingredients, says Vijay R. Gupta, Founder and Promoter of Honest Group, in conversation with Elets News Network (ENN).

Please take us through your journey in serving the food industry.

Way back in 1966, Honest was started when my father set up a small chaat kiosk at Law Garden, Ahmedabad. Moving ahead with zest to provide quality food in a pocket-friendly segment, he and his brothers introduced paav bhaji and vegetable pulao to the kiosk. Since then, we have not looked back and have been setting up new benchmarks in the food sector. Moving with an ideology to keep people together and attain growth by making others grow, Honest has attained growth by firm grip on the food sector and has forayed into segments like street vending, mall restaurants (food courts), fine dining restaurant, three-star restaurant, travel dining restaurants (highways), railway stations, bistros and bakery.

Honest has been a known name in the food sector for its persistent quality and taste. What has been the secret for retaining the consistency for almost a century now?

The brand believes in being economical, fast and the best. Honest is committed to providing high quality food to the customers and its success mantra has always been empowering its employees.

As the name indicates, our ideology is to have a crystal clear relation between the customer and the brand. It believes in keeping an honest approach to satisfy its customers with freshly cooked food by using 100 per cent pure spices and standardised ingredients.

What marketing initiatives do Honest Reveira has undertaken to keep the brand value a level above the rest?

We do not believe in marketing. We believe in the word of mouth publicity by our valued customers.

What expansion plans do you have in the pipeline? Please throw some light on your presence across the globe.

We don’t plan. We work according to the requirement of brand and take this brand where there is a need of good and quality food.

The brand believes in being economical, fast and the best. Honest is committed to providing high quality food to the customers and its success mantra has always been empowering its employees.

What challenges did you face in your years of operation?

We have faced challenges like inflation, uncertain changes in economy, legal issues and natural calamities.

Please share with us the vision of the brand.

We endeavour to excel in providing fresh food to the patrons with personalised customer service. We also make efforts to make our employees potential employers by empowering and promoting them to higher levels.

Most Popular

To Top