June 2017

FUJIFILM Offering Quality Diagnostic Solutions for Healthy India

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Chander Shekhar Sibal
Executive Vice President, Fujifilm India

With 1.25 billion people to screen and diagnose, the requirement of proper tele-radiology setup, digitisation tool and the right infrastructure is humungous in India. Fujifilm, a leader in digital imaging solutions, endeavours to provide best services in the remotest areas across the country through digitalisation of X-rays, enabling better image quality at the lowest X-ray dose, says Chander Shekhar Sibal, Executive Vice President, Fujifilm India, in an interview with Elets News Network (ENN).

Q. Fujifilm is known as a leader in digital imaging solutions for healthcare industry. What differentiates your solutions from your competitors?

Fujifilm is a leader in digital imaging solutions with over 120,000 Computed Radiography (CR) systems installed worldwide. In India, too, we have over 12,000 CR system installed. We have approximately 50 per cent market share of the CR market. We have over 400 Digital Radiography (DR) systems installed. Being the first company to bring out the FCR 101 CR system in 1983, Fujifilm is the pioneer in CR systems space. Our systems use ‘Image Intelligence’ to assure consistently high quality output. Our systems are user friendly with rugged design and fast service response, giving us an edge over the competition.

Q. Access to quality diagnostic products and solutions is a big challenge in tier-2, tier-3 cities and towns across India, what are your plans to address this critical issue?

We are focusing on increasing our market share and customer satisfaction. We are planning to install systems in smaller places in tier-2 and tier-3 cities with increased focus on corporate sector, local product and radiology segment.

Fujifilm India Private Limited has recently signed a contract with Pune-based KRSNAA diagnostics Pvt Ltd, a leading diagnostic player in the PPP (Private Public Partnership) sector, to install 1,000 Computer Radiography across India. Our endeavour is to provide best services in the remotest areas across the country through digitalisation of X-rays, enabling better image quality at the lowest X-ray dose. This would help improve efficiency and quality of X-ray reporting, resulting in faster and more accurate diagnosis. Our designs are compact, easy-to-operate and provide high quality outputs with minimum efforts.

Q. How do you see digital imaging solutions space evolving in India?

In this era of digitisation, the quality of workflow is getting better and the efficiency of professionals is increasing in hospitals. With the help of technological advancement, doctors are able to manage workflow systems in a better way and are able to treat more patients. Healthcare is reaching to tier-3 cities and serving villages where various screening programmes are initiated by the government for healthy India.

We have observed an emerging market trend with more doctors going for Flat Panel Digital Radiography systems and PACS. This clearly shows awareness among doctors about low-dose technologies and better image quality, coupled with efficiency or faster output to patient with clear diagnosis.

We are focused on digitising small clinics in small cities and villages with our Computed Radiography and Digital Radiography and connecting them with tele-radiology for faster diagnosis.

Q. What are the key opportunities you see for Fujifilm in the Indian healthcare space?

Imaging technology is very important in India. We have 1.25 billion people to screen and diagnose, for which we require very efficient systems. As we have an acute shortage of radiologists who can report images like CT scan, MRI and X-ray, the requirement of proper tele-radiology setup, digitisation tool and the right infrastructure is humungous.

I believe that we require robust systems as well as electronic medical records for better quality treatment, and going forward digitisation would help to bring a complete change in the medical technology. Through digitisation, we can now store, retrieve images and compare the graphs of patients to make the process of diagnoses better and effective.

Recently, the government has also come up with a new policy with greater emphasis on preventive healthcare. We need to focus on hospitals to make them well equipped with better technologies. The digitisation trend will continue to be strong in future. Better quality equipment would improve image quality and reduce x-ray dose.

Quality Picture Archiving and Communication System (PACS) and Radiological Information System (RIS) system would improve the workflow, efficiency and quality of reporting, thus providing better and early diagnosis. India is also fighting with increasing non-communicable diseases like cancer, diabetes and cardiovascular problems. Early diagnosis is most important to treat these diseases. We have developed Full Field Digital Mammography (FFDM) with 50 micron resolution to detect breast cancer at the onset.

Q. Apprise us about new innovations and solutions by Fujifilm that you think have the potential to bring India closer to achieving its universal healthcare goals?

Living up to our motto, which is ‘Value from Innovation’, we are committed to provide products and services that not only enhance image quality and work flow but also keep the patients’ well-being in mind by delivering least X-ray dose to patients undergoing a procedure. Fujifilm is into digitisation of X-rays. We sell Computed Radiology and Digital Radiology products which facilitate digitisation of x-ray, coupled with PACS and RIS to provide faster access to images to consultants sitting in metro cities or big hospitals. This way efficient and quality diagnostic service can be provided to patient in tier-2, tier-3 cities and villages. We have point of care dry chemistry analysers FDC – NX 500 I, which can provide instant results at doctor’s clinic within a minute.

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