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Preventive healthcare awareness rising among Indians: Grow Fit study

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Indians are steadily showing an increased consciousness for adopting lifestyle changes to prevent non-communicable disorders, diabetes and metabolic syndrome, the growing occurrence of which in the population has given the country the dubious distinction of being the lifestyle disorder hub of the world, a study by mobile health start-up Grow Fit has found.

An analysis of consumer inputs and queries over a period of 10 months, starting January 2016 when the platform was launched, revealed that the average consumer has become more sensitised towards the need to adopt preventive health measures, particularly the adult group between the ages 35 and 50.

“Rise in adolescents and young adults in the age group 20-30 years suffering from diabetes is a growing concern, the trend being higher in males than females. A high-carb diet, sleep deprivation, genetic predisposition are the top 3 risk factors that may lead to developing diabetes later in life. The good news is that an increasing number of young adults are showing consciousness about health and wellness in general,” said Jyotsna Pattabiraman, CEO, Grow Fit.

The study analysed around 10 million interactions that happened on the platform used by 150,000 people.

“It has sunk in that disorders like diabetes, heart disease and hypertension have a constellation of risk factors that can be modified. This is evident from the number of both men & women asking for the diabetic diet plan or the DASH plan (Hypertension) to bring under control their sugar levels and BP on the Grow Fit app. The demand is prevalent across all ages and socio-economic strata,” Pattabiraman added.

The number of yearly health checkups has increased, as have regular assessment of cholesterol and blood pressure levels. Grow Fit gets around four to five clients per day who enquire about cholesterol regulation, the study said.

Although people are adopting diet and lifestyle based preventive measures, the focus on associated mental wellness is still faint. Depression and anxiety are correlated with such chronic disorders, but these still remain neglected, the research found.

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