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Medi Assist’s ChampCamp redefines employee engagement

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ChampCamp, an interactive format by the Bengaluru-based managed healthcare organisation that imparts key information about health benefits and wellness through fun games and social engagement, has resulted in as much as a 40% increase in employee participation in onsite health benefits programmes at some of India’s finest corporate campuses.

“Health benefits, be they group medical insurance or corporate wellness programs, are a key retention strategy for corporates. HR managers also see a direct correlation between workplace wellness, well-being of family members and employee productivity. But, HR executives often grapple with lack of awareness among employees about the benefits available to them. Low levels of participation in wellness events also result in sub-optimal utilisation of wellness budgets,” said Satish Gidugu, COO, Medi Assist, in a statement.

“ChampCamp changes this equation by imparting critical information about health benefits through thematic games and social engagement,” he adds.

In less than one year, ChampCamp has reached over 1 lakh employees the company said, adding that the companies that have experienced ChampCamp are unanimous in their opinion that the format delivers employee delight.

Speaking about the ChampCamp conducted at Wipro, Sunita Cherian, Senior Vice President, HR, said, “ChampCamp is a great initiative; what makes it tick is that it has embedded the social element to the programme which resonates very well with our young employee base. Wiproites have given ChampCamp a big thumbs up.”

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