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ATHS, Landmark organise free preventive healthcare camps

Apollo Tele Health Services (ATHS), the commercial wing of Apollo Telemedicine, and Dubai-based multinational conglomerate Landmark Group recently organised free preventive healthcare camps in Delhi, Chennai, Bengaluru and Delhi under their “GET ACTIVE” programme.

The initiative includes assessment of “risk factors” for non-communicable diseases (NCDs), screening using point of care devices testing devices, diet and lifestyle modification counselling and teleconsultation for identified beneficiaries, an official statement said.

“The Get Active programme validates our commitment towards bringing healthcare of international standards within the reach of every individual. The joint effort with Landmark for preventive healthcare brought promising results with more than one lakh people screened across three metros,” said Prathap C Reddy, Founder and Chairman of Apollo.

Under the programme, the beneficiaries are imparted ‘Informative Education and Communication’ (IEC) on NCDs through illustrative videos in vernacular languages and tele-consultation at the camp site with clinical experts. The programme also includes post intervention follow up using tele calling to assess knowledge, attitude and practice (KAP) gap among the beneficiaries and tracking of beneficiaries.

Commenting on the program, Sangita Reddy, Joint Managing Director, Apollo, added, “The programme not only imparts knowledge on non communicable diseases for promoting prevention and management but also identify population ‘at risk’ for development of diseases.”

Non communicable diseases include a broad category of long-term diseases like diabetes, hypertension, cardio-vascular diseases (CVD), stroke and cancers. NCDs are the primary reasons of mortality and morbidity attributing to more than 63 per cent of all global deaths. Middle-income countries like India contribute to 90 per cent of preventable, premature deaths due to NCDs.

In India, 26 per cent probability of deaths between 30 and 70 years are caused due to diseases like heart attack, cancer, diabetes and respiratory diseases.

The joint initiative has been designed to screen large-scale communities across geographies. Information and Communication (ICT) tools have been integrated into it not only to make it more scalable but also to monitor and evaluate vital information from these screening camps. 

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