To bring awareness among common people, British Biologicals celebrated the National Nutrition Week from September (1st –7th), 2016. Also, company conducted nutrition awareness rally on September 7th, 2016 in Jayanagar, Bangalore with the theme ‘Lifecycle Approach for Better Nutrition’ – Nutrition for every age group.
British biological organized a rally on the last day of the National Nutrition Week where-in workforce of the company performed 4km stretch ‘Healthy Walk’ with intent to alert and inform people on maintaining good health and well-being. This year the theme ‘Lifecycle approach for better nutrition’ brings the thinking of nutrition from fetus to old age and conveyed the importance of nutrition for every age group to lead healthy life.
The main aim of the campaign was:
- To educate people about importance of nutrition and its impact on lifestyle.
- Significance of following the healthy diet for better productivity.
The first week of the September was special week for British Biologicals in-house members; hence started the initial awareness and learning from headquarter employees. The 7-day event held with 7 different nutrition concepts which are as follows:
Day 1: Thunder Thursday 1st September Contest – Crossword on Healthy Living
Day 2: Foodie Friday 2nd September Fitness Session,
Contest – Guess my Weight?
Day 3: Soothing Saturday 3rd September Surprise Snack
Day 4: Sweet Sunday 4th September Secrets of Nutrition Label
Day 5: Mad Monday 5th September Portion Control
Day 6: Terrific Tuesday 6th September Contest – “Eat a Rainbow”
Day 7: Wacky Wednesday 7th September Healthy Walk
On this occasion, V S Reddy, MD at British Biologicals said, “We are one of the top Indian nutraceutical companies with significant global outreach. It is our responsibility to create healthy society and it is our aspiration to become synonymous with ‘’Nutrition’. We are very proud to instigate the rally with our team for this National Nutrition Week to create awareness, so that people can lead healthier and more productive lives.”