Rajiv Bhalla, Managing Director, Barco Electronic Systems (P) Ltd

Todays fast-paced marketplace requires mutually beneficial partnerships to leverage creativity, experience and resources, with right- and left-brain thinkers, which can help you arrive at a solution in less time, shares Rajiv Bhalla, Managing Director, Barco Electronic Systems (P) Ltd exclusively with Elets News Network (ENN)

Sir, since our August issue focuses on Smart Healthcare, we would like to know your perspective on Smart Healthcare, particularly in the context of the Indian healthcare ecosystem.

Smart care is the outcome of the technological advancement that has taken place in the healthcare sector in the past decade. The reach of technological innovation continues to grow across all sectors. Technology is playing an important role in almost all processes of healthcare “ from patient registration to data monitoring. Advancement in healthcare has contributed to the services in a wider way, being taken out of the confines of hospital walls and integrating them with user-friendly, accessible devices. It is giving the healthcare industry a much-needed advancement, from medical translation tools to mobile apps that help patients live healthier and better lives.

Technology and patients: In the present day, healthcare has realised that the emphasis is more on the patient and the services need to be more patient-centric as people want more attention and adequate communication. This is easily accomplished by using software that supports the core medical processes, hardware that allows easy access to information at the point of care and standards that make the integration of different systems easier than ever before are all key features of the new smart healthcare system.

In the light of such an encouraging leadership in India, what kind of new products and innovative services is Barco planning to introduce in the Indian market?

With a legacy of superior image quality and smart technological innovations, Barco has a solid reputation for delivering dependable display systems and visualisation solutions that are central to the provision of quality healthcare. Our comprehensive product offering includes leading-edge displays for radiology, mammography, surgery, dentistry, pathology and modality imaging, along with clinical displays for healthcare specialists, digital OR systems and point-of-care devices.

Collaboration and networking will be the future of the healthcare industry. Nexxis is Barcos video over- IP platform for the integrated digital operating room. Its the best way to share uncompressed, high resolution videos (and audios) in and between operating rooms. This unique technology platform has been specifically designed for integration into the digital OR.

How has been the adoption rate of Barcos video wall solutions for master control and crisis management rooms? What are the key challenges and roadblocks in enlarging your geographical footprint?

Todays business-critical environments increasingly rely on visualisation technology for monitoring and decision-making purposes. Due to the critical nature of the application, the continuous availability and flexibility of these systems are a must. The adoption rate for Barcos video wall solutions is outstanding. We are present in almost every segment, such as Broadcast, Government, Education, Security and Transportation, Utilities & Process Control, and Oil & Gas.

The operational challenge is to have a strong partner ecosystem as the solutions for the different markets are quite complex involving multiple technology stacks and hardware.

Are you looking forward to diversification into new segments to tap the real potential of the Indian market? If yes, please provide details.

As mentioned earlier, the future will be collaboration and networking, as well as more products will be introduced that are wirelessly operated. Additionally, Digital India is the next big thing coming in India and smart cities have already made several positive changes in the industry. The changes can be seen and felt in the Indian market. India’s smart city initiative can put India on the global map. As one of the keys to smart systems is information, we will have better solutions with the availability of more data. Barco, as a leading provider of visualisation and networked distribution solutions, will definitely be an enabler of smarter tomorrow. Barco provides the necessary building blocks for a highly reliable control room visualisation system.

We believe it is a win-win way of creating an entire ecosystem that will facilitate industry collaboration for promoting latest manufacturing technologies. Following our corporate philosophy, we continuously strive to excel in customer service, technology & operational excellence domain in whatever we do.

This is the era of collaborations. So, we were wondering what kind of collaborations and partnerships Barco is really keen upon to grow both within and outside India?

We live in a connected world” there are apps today that help solve problems you didn’t even know you had and anticipate needs before you realise them. When you can constantly be connected to the Internet, it opens the door for technology solutions to every challenge.

One way of overcoming the current challenges is through collaboration” in unexpected ways” with other companies. Today’s fast-paced marketplace requires mutually beneficial partnerships to leverage creativity, experience and resources, with right- and left-brain thinkers, which can help you arrive at a solution in less time.

We do believe in collaboration within and outside India and will share the news with you as and when it is available.

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